186 – Pau Sabria of Olapic – The Bigger Picture

Visual marketing with user content…

Pau Sabria, Co-Founder/CEO of Olapic (a leading earned content platform that amplifies engagement and performance in every channel with curated, high-converting images and videos taken by real people – (bio)), joins Pavan Bahl, Rob Sanchez, and Marc Raco at the MouthMedia Network Studios.

Genesis, Inspire, and shoppable expectation

Sabria shares his background as an engineer from Barcelona, Spain, how he met his Olapic cofounders at Columbia University, and decided to create Olapic, how they are now a part of Monotype, about the new product Inspire, how a new product utilizes existing images into shoppable content. Distilling the process of animating content through series of steps, building recipes and “productizing” the recipes and generating video content very cheaply. Being able to adapt to changing consumer behavior, i.e. people spending a lot of time on Instagram where you can buy from hot spots, causing expectation that any image is shoppable, so trying to get ahead of it.

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185 – Liron Slonimsky and Preeti Mattoo of Awear – Just Rewards

Frequent flyer program for fashion…

Liron Slonimsky (Founder/CEO) and Preeti Mattoo (Director of Engagement) of Awear (a smart tag technology that enables fashion brands to discover, engage and even mobilize their consumers and reward them for being their real brand ambassadors) join Pavan Bahl, Rob Sanchez, and Marc Raco at the MouthMedia Network Studios.

Sci Fi, Vogue, and Parsons, NYFTL, and getting matched

Slonimsky (bio), a former Science Fiction scriptwriter and formerly working in sales for a large gaming company, cofounded Awear to create brand ambassadors who earn rewards from brands discounts to experiences. Mattoo (bio) worked at Vogue, in health care (which she says is similar to the fashion industry), went to Parsons to study the business of fashion and fashion design. Slonimsky and Mattoo discuss their goals in participation in the New York Fashion Tech Lab, including getting feedback from industry experiences and learning more about how to market Awear, and making it more accurate. How they were matched with Kohl’s and Macy’s and Flextronics, how the access in Spring Place offers an incredible ecosystem, allowing to become more dramatic and more relevant to brands.

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184 – Sid Jatia of Under Armour – Looking Good and Feeling Good

Driving ecommerce in an sports apparel brand with Under Armour…

Sid Jatia, Vice President, Omnichannel Digital at Under Armour (manufacturer of game-changing sports apparel, shoes & accessories – (bio)), .joins Pavan Bahl, Rob Sanchez, Marc Raco and guest host Lisa Marie Ringus, EVP and Head of Global Sales for 24 Seven (a multi-vertical global talent recruitment firm) on location in Las Vegas for Shoptalk 2017. This episode is powered by Olapic.

Ecommerce and holistic health insights

Jatia touches on driving ecommerce growth, making athletes better, how Under Armour previously focused on dressing athletes better, and now trying to change their lives, driving holistic health insights.

 

 

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Wear Conference 2017 Post-Game Report

Recap of Wear Conference 2017…

Pavan BahlMarc Raco and Rob Sanchez reflect on participating in Wear Conference 2017 in San Francisco, CA.

The discussion covers the incredible professionals at the event, great interviews with top innovators and brand leaders in wearables and wearable technology along with other remarkable developments, high engagement of big content and session value, impactful ideas, thinking and talent, a collaborative feel, and the overall experience.

A sense of R and D and engineering, and the sense of what is possible, early prototypes, DuPont, Adidas, Digiwell, implantable technology, how Pavan has become a cyborg, Technical Instruments, Apollo spacesuits, Evrnu, transforming textile waste into pristine new fibers, creating carbon molecules out of macadamia nuts, and an epic conversation with Dean Steven Frumkin of FIT and Bob Berg of Magic Sourcing.

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