159 – Jared Kleinert of 3 Billion Under 30 – Millennial Mission

Understanding and marketing to Millennials…

Jared Kleinert (bio), Entrepreneur, TED Speaker, and Award-Winning Co-Author of “3 Billion Under 30” and “2 Billion Under 20”, joins Pavan Bahl, Rob Sanchez, and Marc Raco for a conversation about the millennial generation and his new book, available at www.3billionunder30.com/fiyb .

The move to self-publishing, the mistake of grouping millennials together, and the biggest press win ever

21 year old Kleinert offers a snack as a metaphor, shares how he started at 17 years old being seen as one of the voices of a generation, and reflects on Peter Thiel. He touches on what justified the second book, changing from the published to the self-publishing model, and how the book is a better designed product with an improved experience in buying, and how the process has been a better overall experience by going independent. He reveals how he became a speaker at 16 years old, the issue with the term “millennials” and putting them into one marketing category, looking at changes in considering abilities vs. age of a generation, the need for brands to get smarter about targeting niches at scale, going from push-marketing to value-providing marketplaces, IBM Millennial Corps, a cognitive dress at the Met Gala sets the stage for the largest earned media campaign and biggest press win ever, and creative partnerships.

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158 – Sam Payrovi of Custom Consortium – Customizing Change

Customizing fashion and lifestyle…

Sam Payrovi (bio), CEO of Custom Consortium (building the premier omni-channel retailer specialized for customizable fashion and lifestyle and curating the world’s finest bespoke brands into a revolutionary retail experience), and Founder and CEO of Saintly Bags (a travel & fashion lifestyle brand), joins Pavan Bahl, Rob Sanchez, and Marc Raco on location at the 2016 Fashinvest Fashion Tech Investment Conference in New York City.

A new idea, an inspiring episode, and branding considerations and branding

Payrovi shares his journey from banking to bags, and discusses how the need for a retail platform for customizable products. Whether the solution came from the need as a solution for Saintly Bags or built as a response for larger need and marketplace. Navigating complexities between different categories of customizable products, motivation from hearing an episode of FIYB with Lion’esque Group [Episode 85] delivery schedules and considerations for streamlining across the platform, allowing brands to continue with what they are doing successfully, and branding considerations.

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157 – Keeth Smart of Physiclo – Resistance is Not Futile

Built-in resistance bands in activewear with Physiclo…

Keeth Smart (bio), Co-Founder and COO of Physiclo (a fitness technology company integrating resistance to increase muscle work through use of biomechanics and physics), Olympic silver medalist and professional fencer, joins Pavan Bahl, Rob Sanchez, and Marc Raco. Listeners can use code “FIYB” at checkout on www.physiclo.com for 10% of all Physiclo products through June 30, 2017.

Fencing, a medical school project, and integrating resistance

Smart shares his background, what being a sponsored athlete means, how Star Wars was part why he became a fencer, and his Olympic experience. He discusses the start of Physiclo as a medical school project looking at how to make it harder to do normal activities. Focusing on biomechanics vs. other activewear tights, and considerations of producing heavier apparel. Dealing with varying people and apparel size needs, constantly adding sizes and adjusting the sizing chart, considering kinds of muscle groups, types of sport vs. muscle ratios, 100 day lead times, the comparison of work harder to the effect of moving in water.

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156 – Jaclyn Ling of Kik – All About The Bots

Chat bots…

Jaclyn Ling (bio), Director of Retail at Kik Interactive, Inc (a cross-platform messenger app that connects people to friends in real-time, allowing chat, private picture sharing, planning outings with groups, and staying connected, popular amongst teens), joins Pavan Bahl, Rob Sanchez, and Marc Raco .

An acquisition story, rapid growth, and what teens want

Ling reviews being an early adopter of bots, how a music app became a messenger app, Kik’s incredibly rapid growth, her prior company blinkStyle and being acquired by Kik, the massive traction of 300 Million users mostly US teenagers, thoughts of pursuing appeal to other demographics, what teens are consuming today, social meeting, deepening friendships, games, and sharing expression, and how the death of Vine affected Kik. The rise of opportunities when apps have decreasing growth to improve traffic, developers building on top of chat, and an open API.

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