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Driving digital marketing that is inspirational and authentic…
Dennis O’Malley (CEO of ReadyPulse, an enterprise SaaS
platform for digital marketers) sits with Pavan Bahl (OS Fashion), Rob Sanchez (Manufacture New York), and Marc Raco (Monkey Radio) during the FDMobile event March 24, 2015. O’Malley touches on the need to solve inventory problems, and dreams of an app which tracks everything you own to decide what to keep and what to discard based on what’s trendy.
He discusses how ReadyPulse capitalizes on the influence of peer recommendations on populating influential content. O’Malley looks to challenges ahead of driving inspirational marketing for aspirational brands while maintaining authenticity, and leading others as social brand ambassadors to perform in a responsible and authentic way. He reveals the campaigns on which he is most interested in focusing, and why Snapchat and Instagram are platforms to note. Plus, O’Malley’s vision of what kind of guests would be ideal for the show.
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