039 – Dawn Dickson of Flat Out of Heels – “The Shoe Must Go On”

Disrupting footwear distribution…

Dawn Dickson (CEO of Flat Out Of Heels, a company offering rollable ballet flats available online, in Dawn Dicksonboutiques and in self-service kiosks, and vending machines) sits with Pavan Bahl (OS Fashion) and Rob Sanchez (Manufacture New YorkRalph and Remington [Episode 22]) at the FashInvest Fashion Tech Investment Conference in Miami, Florida. Dickson talks solving a problem for women wanting to stay stylish, while they are enduring  pain from high heels, with flats/portable shoes. She touches on creative sales tactics such as offering shoes in vending machines, distribution, a “feet rescue truck” and pop up stores, raising capital, disrupting footwear distribution, the need to be calculated when targeting investors, and the focus on distribution channels and angles.

A discussion on why men should be in high heels on video, Pavan agrees to suit up, and how companies need to deal with when half the available market doesn’t understanding the problem their business is built to solve. Plus, Abraham Lincoln, how facial recognition could help with marketing such as detecting emotion, putting a collaborative call to Uber into the universe, how reading books about business is critical, and why Dickson’s main ingredient to success involves researching and doing the opposite.

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