066 – Sid Jatia of Under Armour – Part of the Party

Retail inventory data…

Sid Jatia (Vice President of Omnichannel Digital at Under Armour, a sports clothing andSid Jatia accessories company) joins Pavan Bahl (Open Source Fashion), Rob Sanchez (Ralph and Remington [Episode 22]) and guest host Julia Macalaster (COO/Co-Founder of Preeline [Episode 16]) on-location at the 2015 Decoded Fashion New York Summit.

A special news item about the launch of Shoppable’s new Universal Shopping Cart of Google Chrome. Jatia talks Parsons School of Design and how conversations in tech companies just two years ago going into fashion just now. A discussion of connecting to the consumer’s in-store, and connecting the brain of the store with the brain of the consumer, the role of store associates, and the future of the connected store. Also, how Under Armour seeks connection to general lifestyle to get back into store, apps offering the opportunity to actively interface with customers, navigating international Internet and privacy data laws while still being able to create good experiences, and giving consumers the chance to talk back.

A debate on whether the consumer owns their own data and how that changes consumer interactions, algorithm magic, using data get smarter on inventory location and accuracy, why Under Armour is not tracking item by item, the future of wearables with Under Armour, focused on creating seamless tracking, embedding tracking sensors for conscious tracking, traffic intelligence, and creating product stories. Off the Grid Questions reveal connections with architecture, Union Square, the dotcom boom, Madden Football, and Depeche Mode.

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