Julie Fredrickson (CEO/Co Founder of Stowaway Cosmetics, a line of “makeup you love in sizes you can carry and finish”) joins Rob Sanchez (Ralph and Remington [Episode 22]), and guest hosts Charles Beckwith (American Fashion Podcast [Episode 45]) and Regina Gwynn (Co-Founder & CEO at TresseNoire) at the 2015 Fashinvest Fashion Tech Investment Conference in New York City.
Fredrickson stresses the importance of finishing makeup before expiration, the problem of three-quarters of a consumer base not finishing an industry’s products while fifty percent of the workforce is women. A discussion about how cosmetic should have changed form as women changed, they should be scaled to be in motion, and designed to be finished before expired. The back story and research, how a breakfast with Co Founder and makeup artist Chelsa Crowley was the genesis, whether the original lipstick manufacturers came from bullet factories, using technology to create a beauty brand solely online, wand whether not being able to touch, feel or experience makeup matters.
How consumers should purchase products is shifting, what “hitting pan” means, the impact of women’s spending guilt and the replenishment process, and why reluctance of big conglomerates is creating an opportunity. Fredrickson shares what happens if customers don’t dispose of makeup on time, and everyone laments the unregulated $60 Billion beauty industry and contemplates the future of companies that self-regulate. Plus, Fredrickson talks fundraising.