115 – Lawrence Lenihan of Resonance – Creation vs. Continuity

Venture capital for the fashion industry …

Lawrence Lenihan 1Lawrence Lenihan (bio), Co-founder and Co-CEO of Resonance (a venture operating company that invests in early-stage fashion brands using a unique combination of capital, venture investing experience, fashion industry insight and expertise, manufacturing knowledge and capability and technology vision), joins Pavan Bahl, Rob Sanchez, and guest Charles Beckwith on location at the 2016 SHOPTALK retail and ecommerce event in Las Vegas.

Doing business the right way

Lenihan discusses how the fashion industry and tech industries don’t know enough about one another, that venture tech can disrupt any industry, creation vs. continuity, and the value of randomness and spontaneity. A framework to do business the right way while remaining creative, a holistic approach to fashion companies, and building profitable companies.

Specificity, infrastructure, and living for a brand

Lawrence Lenihan 2A conversation on how stores are built on geographic aggregation of customers, the specificity of what of what the product and brand mean to individual customers, how it can mean less to other people, the future of specificity, how it can become more of a part of a customer’s life, and living for a brand. The importance of having people revolt infrastructure as a biggest challenge, and the need to build more infrastructure. How 3D printing not really new, and the way that giving platforms to creators mixed with material technology offers unlimited possibilities.

Relaunch, change, and a beautiful industry

Lenihan speaks on re-launching a heritage brand, celebrating American innovation and ideal, skull cross Lawrence Lenihan 3bones and a pirate ship, and being outsiders. The need for the industry to embrace change, business support technologies, creating enough value to have a viable business, and a look at the best way for customers to find products. Off the Grid Questions reveals Lawrence Lessig, carpentry, metaphors, and American obligation. Plus, important final thoughts on a “beautiful industry.”

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