172 – Aliza Licht of alice + olivia by Stacey Bendet – Fearless Brand Marketing

Digital brand marketing in fashion…

Aliza Licht (author of the best-selling book “Leave Your Mark”, EVP of Brand Marketing & Communications for alice + olivia by Stacey Bendet, former long-time SVP of Global Communications for Donna Karan International, and the former voice of DKNY PR GIRLbio) joins Pavan Bahl, Rob Sanchez, Marc Raco and guest host Jackie Trebilcock (Managing Director of New York Fashion Tech Lab, Episodes 055 and 150 ) in front of a live audience at the Caviar Kaspia pop up restaurant at Spring Place. Event music by Lucy Kalantari.

Work ethic, brand guidelines, and engagement

Licht shares what she learned from pivoting from the pursuit of a medial degree to a career in fashion, why work ethic is paramount, the importance of saying yes, being fearless to get ahead of curve, and why not caring about failure helped her success at DKNY. She touches on the kind of digital processes she has in place, how crucial it is to have really clear social media brand guidelines on platforms, and to control content. Looking back on the Wild West in digital marketing and how it was easier to build community, the need to amplify vision and voice across all platforms for a brand, building a team and gauging success, conversation metrics, how engagement must be first and foremost, and the importance of hearing authenticity. Preferring one vendor that does everything, and a theory on Chinese menus.

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171 – Jonathan Epstein – A.I. Doesn’t Need an Expensed Lunch

Artificial Intelligence Software for Consumer Experiences in Retail with Sentient Technologies…

Jonathan Epstein (bio), Chief Marketing Officer of Sentient Technologies, transform consumer experiences for companies doing business online) joins Pavan Bahl, Marc Raco , Rob Sanchez and guest host Brian Laney (VP of Retail at Alert Tech) at the Alert Tech booth at NRF Big Show.

Deep learning, 256 dimensions, and image analysis

Epstein discusses being able to change the mere 3% of sales from online ecommerce visitors, how Sentient Aware uses deep learning, the ability to analyze and do embedding of 256 dimensions, creating interfaces, how users can simply click on an image then the AI learns from clicks, allowing users to get to products they want to buy in 3 to 4 clicks, and how this is ideal for mobile. Analyzing images vs. tagging, how AI essentially ingests any product, approaching contextual. And considering that the focus is on in-the-moment.

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Shoptalk 2017 – Post Game Report – Day 3

Recap of Shoptalk 2017 Day 3…

Pavan BahlMarc Raco and Ilan Tito are joined by Liz Bacelar for a group recap of Day 3 at the next gen commerce event, Shoptalk, 2017 in Las Vegas, NV.

The discussion again covers the incredible professionals at the event, great interviews with top innovators and brand leaders, high engagement of big content and session value, impactful ideas, thinking and talent, a collaborative feel, and the overall experience so far.

 

References:

24 Seven

Olapic

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170 – Lindsay Boyajian of Augment – Visualizing New Retail Realities

3D Augmented reality as service with Augment…

Lindsay Boyajian (bio), CMO of Augment, an Augmented Reality as a Service platform, joins Pavan Bahl, Marc Raco and Rob Sanchez at the Alert Tech booth at NRF Big Show.

An SDK, omnichannel, and evolution of visualization

Boyajian discusses an augmented reality (AR) SDK, 3D product models, and the next evolution of product visualization. She talks about being blown away from a pre-Pokeman Go AR demo, and immediately deciding she needed to be a part of the AR world. The many possibilities, such as displaying new merchandise on site with store manager, and now offering a differentiator as a native integration with a new SDK putting AR in existing mobile apps, using AR to sell and envision home furnishings and appliances and electronics in the home, getting 3D model of products available for retailers, and working with manufacturers to create a data base of products to pull from. Solving return rates, and how the in-store shopping experience is being lost by being on mobile, with new omnichannel experience enabling consumers to try products at home first via AR while on the native app. And, why this is the next evolution of product visualization online.

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