191 – Jennie Baik of Orchard Mile – A Mall, But Online

Luxury digital mall shopping platform…

Jennie Baik of Orchard MileJennie Baik, CEO and Co-Founder of Orchard Mile (a zero IT integration direct to consumer cross shopping platform -(bio)), joins Pavan Bahl, Marc Raco and guest host Ilan Tito at the Millennial 20/20 Summit in New York City.

From Harvard to Burberry, why the name, and a real estate play

Jennie Baik of Orchard MileBaik discusses pulling together Millennial trends of going direct to consumer and connecting more with stories. How she started as investment banker and consultant, graduated from Harvard Business School, then went into digital marketing, then got an offer at Burberry. How Orchard Mile is a “zero IT integration direct to consumer cross shopping platform, like a mall, but online”. Why the name Orchard Mile, and why it is more of a “real estate play”, taking out leases to drive traffic and get consumers to pay attention, shopping as if with 50 different tabs without going site to site, bringing in social info, video and content.

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190 – Daren Hull of West Elm – Because of Experience

Using digital tech to create retail experiences with West Elm…

Daren Hull, SVP Technology, Stores at West Elm Digital at Williams-Sonoma, Inc. (a retail store that features contemporary furniture designs and other housewares – (bio)), joins Pavan Bahl, Rob Sanchez, and Marc Raco and guest host Pau Sabria, Co-Founder/CEO of Olapic [Episode 186], on location in Las Vegas for Shoptalk 2017. This episode is powered by Olapic.

Great stories, a high digital IQ, and machine learning

Hull discusses creating great experiences with brands, a great story with great products and services. Heading that direction is what matters, including the integration of team, bringing digital back into the offline world, their new augmented reality app, making sure there’s a high digital IQ across various teams, and connection between home and the store. The interview gets awkward (in a fun way) when team building reveals poaching. Plus, a teaching machine learning to speak and understand cultural variances.

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189 – Stephan Schambach of Newstore – Mobilizing Integrated Retail

Integrating stores into mobile ecommerce with Newstore…

Stephen Schambach, Founder and CEO of Newstore (a mobile first retail platform that integrates the stores – bio), joins Pavan Bahl, Rob Sanchez, and Marc Raco on location in Las Vegas for Shoptalk 2017. This episode is powered by Olapic.

Breaking news, genesis of Newstore, and what luxury customer want

Schambach shares breaking news about completion of a highly successful round of fundraising, his experience as a lifetime entrepreneur with companies like Intershop and Demandware, having seen the industry changing due to mobile technology, the need for mobile first and a new approach to ecommerce, all mixed with better customer and digital experiences, and the genesis of the idea for Newstore. How luxury customers no longer willing to sleep at the door for a product and service is critical and a global trend, Newstore’s ability to integrate with back end inventory with a store, and dealing with phantom inventory.

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188 – Manish Chandra and Tracy Sun of Poshmark – Commerce Community

Social and participatory fashion commerce mobile and online with Poshmark…

Manish Chandra (Founder and CEO – bio) and Tracy Sun (Co-Founder, VP of Merchandising & Strategic Initiatives – bio) for Poshmark (a mobile and online marketplace for primarily women’s fashion), join Pavan Bahl, Marc Raco, and guest host Liz Bacelar on location in Las Vegas for Shoptalk 2017. This episode is powered by Olapic.

Seller/stylists, connecting to fashion pieces, and participatory commerce

Chandra and Sun share why Poshmark is a mixture reflective of part Facebook, part gaming company, part eBay, part Nordstrom, and part Zara, and how it exceeds the size of most retail chains in America. The surprising activity of the Poshmark community users, opening the app an average of 7-9 times daily. How anybody can buy/sell with a huge focus on social, Poshmark’s more than 2 million seller/stylists, and that fashion brands can partner with Poshmark. The beginning of Poshmark, realizing connecting to customer is difficult. How the seller stylist is the last bridge, creating a wide range of ways the product can be used, and transforming the brand in a live way. Inventory transformed and styling different ways allows customers to connect to that piece, how Poshmark is participatory commerce instead of social commerce, not focused on excess fashion.

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