FIYB Presents Katherine Power of Clique Media Group on TopTalk with Liz Bacelar

Building a fashion media and commerce company with Clique Media Group…

Katherine Power, CEO Clique Media Group (CMG) (the media and commerce company behind the three popular websites: WhoWhatWear.com, Byrdie.com, and MyDomaine.com, as well as the omni-channel social content brand, Obsessee. These platforms feature shoppable fashion, beauty, and lifestyle content for Millennial and Gen Z females – (bio)), joins Liz Bacelar (global expert in the intersection of fashion and technology) for this installment of TopTalk and an in-depth interview presented by Fashion Is Your Business on location at Shoptalk 2017 in Las Vegas.

Inspiration to innovate, finding the right partner, and taking on risk

Power discusses the genesis of CMG, when she found she has nowhere to get content and easily shop what she liked. She wanted to innovate the way women shop the Internet, and teamed up to start WhoWhatWear, originally as a daily email using DailyCandy as a model. What gave her courage to step out of the bubble, thinking if they wanted it others would, wanting to create a friendly voice in fashion. How this fueled them and kept them going. Deciding if this was a business that can last, and whether they thoughts about failure. Being very comfortable with risk, and so sure of need and content, and organic quick growth, and such a demand, that believing that the money would come. Finding the right cofounder, launching dedicated to fashion and making style accessible to women everywhere in 2006, then launched Byrdie.com as a fashion line, then making a natural expansion into home décor lifestyle with MyDomaine, then Obsessee for Gen Z, then they acquired College Fashionista for college aged girls. Now at 25 million women/month, sharing content and a shoppable product. Then building a big media team and business, then using data to develop strategic lines, and then an apparel line for WhoWhatWear.

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182 – Healey Cypher of Oak – Tomorrow’s Store Today

Cutting edge in-store technology with Oak…

Healey Cypher, Co-Founder and CEO of Oak (enables store of tomorrow today, with a modern operating system allows rapid development of cutting edge in-store technology (bio)), joins Pavan Bahl, Rob Sanchez, and Marc Raco on location in Las Vegas for Shoptalk 2017. This episode is powered by Olapic.

From Ebay to Oak, the brand ethos and meaning of the name, and building a new kind of operating system

Cypher discusses his work as former Chief of Staff of Global Product Management for Ebay Inc, and former head of retail innovation team for Ebay, and how several of his group regrouped to start Oak Labs (now “Oak”), so that stores come alive around the customer. The company ethos and name changed over time, part above the surface, some beneath the surface, with a light of power, and the real story behind the name. The disconnect between what technology is and what it does for you. Best use case of Oak, taking the ecommerce conversion funnel and applying it to physical stores, highest point of conversion with least amount of data, started in fitting room with Ralph Lauren with the smart Oak Mirror, re-humanizing vs. de-humanizing, now by tapping phone on mirror being able to single tap to purchase both in-store and other inventory online, resulting in increased sales and shorter wait time. Building both hardware and software. Built first operating systems for modern interactive experiences, which is now the core platform. How platforms drive product, making sure the magic doesn’t fail even if the Internet goes out.

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181 – John Gaydac of Toshiba – Commerce Brilliantly

Enriching consumer retail experience with Toshiba…

John Gaydac, Executive Vice President, Global Sales & Professional Services at Toshiba Global Commerce Solution (bio), joins Pavan Bahl, Marc Raco and Brian Laney (VP of Sales for Alert Tech) at the Alert Tech booth at the NRF Big Show.

Lift and Learn, brilliant commerce, and considering psychology

Gaydac reveals how Toshiba works toward enriching retailers’ experience, creating frictionless shopping, and providing retailers the ability to learn more about consumers via insight, actions, and offers. He discussed “Lift and Learn” with an example of a partnership with Van’s, with lifting the shoe off pedestal learn about every aspect and use of the product. The ability for facial recognition focusing the message, and ask for assistance, creating a style advisor relationship and the ability to give them info without making them feel negatively. The ability to upsell to individual with brilliant commerce, psychological considerations and consideration of gender differences, and the importance of retailers to be nimble since the psyche changes quickly.

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180 – Emily Culp of Keds – Made First For Women

Marketing ladies-first footwear for 100 years with Keds…

Emily Culp, CMO of Keds (footwear company with canvas shoes with rubber soles founded in 1916 which created the first mass-marketed canvas-top “sneaker” (bio)), joins Pavan Bahl, Rob Sanchez, Marc Raco and guest host Lisa Marie Ringus, EVP and Head of Global Sales for 24 Seven (a multi-vertical global talent recruitment firm) on location in Las Vegas for Shoptalk 2017. This episode is powered by Olapic.

A dream job, an iconic brand, and tightening the lens

Culp starts by reviewing her multiple years in fashion/beauty and being on the agency side, and how she could only dream of working on a brand turning 100, celebrating one of the most iconic American brands out there. How Keds started in 1916 as one of the sneakers first made for women, and the spirit of female empowerment, helping women with where they want to go and be who they want to be. The current bit of repositioning, whether it important that the CMO is a woman, why the CMO has to be passionate about the space, tightening the lens, finding the right way to focus the two tent-poles, Taylor Swift, Alison Williams, Ciara, Krystal and the global, ethnically diverse consumer. PRO-Keds as one of first basketball shoes.

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