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Emotional intelligence in female apparal retail…
Purva Gupta (Co-Founder of Lily, a shopping app using emotional intelligence to connect women with clothing that makes them look and feel their best – bio) joins Pavan Bahl, Rob Sanchez, Ilan Tito and Marc Raco for an On Air Challenge (a recorded and comprehensive paid consultation on business development).
A personal journey to Lily, creating trust, and working with retailers
Purva reviews Lily’s emotional technology that maps to clothing online and in stores, touches on the genesis of the company from a very personal place and personal shopping experiences. She points to shopping experiences as unintelligent, then her path to joining an incubator and speaking to women about what they were thinking when shopping for 10,000 hours for insights, and working with psychologists to look at human behavior creating perceptions of their bodies. The customer journey with product, the importance of starting with customer’s head and “why”, focusing engines with phenomenal conversation rates, tackling scalability, working with retailers, and an affiliate network for testing, plus other strategies exploring other relationships with retailers and a potential white label solution. Controlling the conversation with customers, the ability to provide trust, considerations for user experience being seamless, and user having a perception of trust, the focus on what was purchased and browsed, and understanding products and getting clean inventory, purchase and browse data from brands. The value or purchase and return data, but the ability to not need it by using Lily’s own data from app activity where purchase was made. The value in working with retailer for better product discovery. How Lily is a good fit for a license play, the ability to send retailer high quality lifetime customers, how Lily can be an acquisition play for retailers, plus cognitive insights, marketing methods, and other incentives, and marketing Lily to an offline retail network.