183 – Marcie Allen of MAC Presents and Taylor Bennett – The Story of Music and Brands

Partnering music and brands with MAC Presents…

Photo credit: Derek Garlington

Marcie Allen, President of MAC Presents (music experiential agency , bridge gap between corporate gap and music industry – (bio)), and musician, entrepreneur and philanthropist Taylor Bennett (bio), join Pavan Bahl, Rob Sanchez, and Marc Raco for the most applause-laden interview in the show’s history on location at Subculture in New York City. This live audience episode is powered by Peerspace and features music by Casey McQuillen.

Representing the deal, a seat at the adult table, and a market for authentic stories

Photo credit: Derek Garlington

Allen reviews her “Southern belle debutante sorority girl” roots, being raised by two grandmothers, attending sixteen schools before fifth grade, then how she started her first company at 25, being a storyteller and solid salesperson, having knowledge on both sides of the music industry, being in music industry representing the deal, and how bad deals aren’t authentic or tell a story. The importance of paying it forward, measuring ROI in music/brand sponsorships, and how fashion brands are being introduced to entertainment marketing and mass consumer marketing. Allen’s creative things used in repertoire to bring allegiance, consideration of the music industry’s album sales being down, how 10 years ago no one wanted to do a sponsorship in music, and now music artists have a seat at the “adult table”. How a deal with Billy Joel and Citi was of value even though he didn’t need the marketing, how a deal like that can move the needle in a variety of ways for an artist, tracking metrics and how brands can measure success, lifting sales and getting press, how Imagine Dragons’ deal with Southwest Airlines produced a billion press impressions, and whether musical artists are celebrity influencers. How much of sponsorship with musical artists is the cool factor, how music is one of the most powerful ways to connect with consumers, and the Urban Outfitters partnership with Taylor Bennett for Pride Month happened because he came out as bisexual, and how that was so authentic. Consumers can smell through non-authentic sponsorships, the return of cassettes, and what’s fascinating about artists.

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FIYB Presents Katherine Power of Clique Media Group on TopTalk with Liz Bacelar

Building a fashion media and commerce company with Clique Media Group…

Katherine Power, CEO Clique Media Group (CMG) (the media and commerce company behind the three popular websites: WhoWhatWear.com, Byrdie.com, and MyDomaine.com, as well as the omni-channel social content brand, Obsessee. These platforms feature shoppable fashion, beauty, and lifestyle content for Millennial and Gen Z females – (bio)), joins Liz Bacelar (global expert in the intersection of fashion and technology) for this installment of TopTalk and an in-depth interview presented by Fashion Is Your Business on location at Shoptalk 2017 in Las Vegas.

Inspiration to innovate, finding the right partner, and taking on risk

Power discusses the genesis of CMG, when she found she has nowhere to get content and easily shop what she liked. She wanted to innovate the way women shop the Internet, and teamed up to start WhoWhatWear, originally as a daily email using DailyCandy as a model. What gave her courage to step out of the bubble, thinking if they wanted it others would, wanting to create a friendly voice in fashion. How this fueled them and kept them going. Deciding if this was a business that can last, and whether they thoughts about failure. Being very comfortable with risk, and so sure of need and content, and organic quick growth, and such a demand, that believing that the money would come. Finding the right cofounder, launching dedicated to fashion and making style accessible to women everywhere in 2006, then launched Byrdie.com as a fashion line, then making a natural expansion into home décor lifestyle with MyDomaine, then Obsessee for Gen Z, then they acquired College Fashionista for college aged girls. Now at 25 million women/month, sharing content and a shoppable product. Then building a big media team and business, then using data to develop strategic lines, and then an apparel line for WhoWhatWear.

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182 – Healey Cypher of Oak – Tomorrow’s Store Today

Cutting edge in-store technology with Oak…

Healey Cypher, Co-Founder and CEO of Oak (enables store of tomorrow today, with a modern operating system allows rapid development of cutting edge in-store technology (bio)), joins Pavan Bahl, Rob Sanchez, and Marc Raco on location in Las Vegas for Shoptalk 2017. This episode is powered by Olapic.

From Ebay to Oak, the brand ethos and meaning of the name, and building a new kind of operating system

Cypher discusses his work as former Chief of Staff of Global Product Management for Ebay Inc, and former head of retail innovation team for Ebay, and how several of his group regrouped to start Oak Labs (now “Oak”), so that stores come alive around the customer. The company ethos and name changed over time, part above the surface, some beneath the surface, with a light of power, and the real story behind the name. The disconnect between what technology is and what it does for you. Best use case of Oak, taking the ecommerce conversion funnel and applying it to physical stores, highest point of conversion with least amount of data, started in fitting room with Ralph Lauren with the smart Oak Mirror, re-humanizing vs. de-humanizing, now by tapping phone on mirror being able to single tap to purchase both in-store and other inventory online, resulting in increased sales and shorter wait time. Building both hardware and software. Built first operating systems for modern interactive experiences, which is now the core platform. How platforms drive product, making sure the magic doesn’t fail even if the Internet goes out.

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181 – John Gaydac of Toshiba – Commerce Brilliantly

Enriching consumer retail experience with Toshiba…

John Gaydac, Executive Vice President, Global Sales & Professional Services at Toshiba Global Commerce Solution (bio), joins Pavan Bahl, Marc Raco and Brian Laney (VP of Sales for Alert Tech) at the Alert Tech booth at the NRF Big Show.

Lift and Learn, brilliant commerce, and considering psychology

Gaydac reveals how Toshiba works toward enriching retailers’ experience, creating frictionless shopping, and providing retailers the ability to learn more about consumers via insight, actions, and offers. He discussed “Lift and Learn” with an example of a partnership with Van’s, with lifting the shoe off pedestal learn about every aspect and use of the product. The ability for facial recognition focusing the message, and ask for assistance, creating a style advisor relationship and the ability to give them info without making them feel negatively. The ability to upsell to individual with brilliant commerce, psychological considerations and consideration of gender differences, and the importance of retailers to be nimble since the psyche changes quickly.

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