099 – David Yi of Mashable – Fashion Is Your Armor

In Yi’s very first podcast interview ever, he talks about the recent repositioning and new direction of Mashable into media content, entertainment and web culture, the upcoming show with Bravo, what’s trending, and the shifting format and focus. Plus, vertical video and “mashaversaries”. Telling fashion in a digital, social media manner, Snapchat, innovations that excite Yi, and the Met Gala. Why you don’t market to Generation Z and their desire to discover and to be the group tastemakers, consideration of various generations, and seeing where the viewers are. The impact of Mashable’s reach on new technology, staying innovative and current, Facebook Live, the hunger for live video and how necessary it is, and Mashable’s place on Snapchat Discover being a type of daily reality television show, and the digital future. And Grandpa Pavan. Continue Reading