155 – Michael Crooks – Selling Luxury with Psychology

Luxury marketing and cognitive psychology – Michael Crooks joins Pavan Bahl, Rob Sanchez, and Marc Raco in front of a live audience at the Sennheiser pop up store in SoHo, NYC for FIYB LIVE. Crooks oversees customer insights currently at Gucci. Continue Reading

142 – Jennifer Yemu Li of MuseFind – One Million Influencers

Influencer marketing with Jennifer Yemu Li of MuseFind… Jennifer Yemu Li (bio), #Wartime CEO of MuseFind (an influencer marketing platform for media and publications), joins Pavan Bahl and Marc Raco. Discipline, defining an influencer, and the future of influencing marketing… Continue Reading

135 – Alex Olmsted of Good vs Evil – The Business of Good

Alex Olmsted, Founder and CEO of Good vs Evil, an advertising and design company (focused on social good which helps companies into powerful forces of good through creatively driven and thoughtful CSR programs, and also help Non-Profits & NGOs tell their story in a beautiful and effective way as well as help them become superstar fundraisers), joins Marc Raco , Rob Sanchez, and guest host Ilan Tito. Continue Reading