163 – Purva Gupta of Lily – Emotional Technology, an On Air Challenge

Emotional intelligence in female apparal retail – Purva Gupta (Co-Founder of Lily, a shopping app using emotional intelligence to connect women with clothing that makes them look and feel their best) joins Pavan Bahl, Rob Sanchez, Ilan Tito and Marc Raco for an On Air Challenge (a recorded and comprehensive paid consultation on business development). Continue Reading

155 – Michael Crooks – Selling Luxury with Psychology

Luxury marketing and cognitive psychology – Michael Crooks joins Pavan Bahl, Rob Sanchez, and Marc Raco in front of a live audience at the Sennheiser pop up store in SoHo, NYC for FIYB LIVE. Crooks oversees customer insights currently at Gucci. Continue Reading