193 – Ben Blakesley of Reebok – Right Message, Right Voice, Right Person

Footwear and apparel social media marketing strategy with Reebok… Ben Blakesley, Director, Global Social Media for Reebok (bio), joins Rob Sanchez, Marc Raco and guest hosts Julia Macalaster (Head of Strategy & Growth at Def Method) on location at the… Continue Reading

099 – David Yi of Mashable – Fashion Is Your Armor

In Yi’s very first podcast interview ever, he talks about the recent repositioning and new direction of Mashable into media content, entertainment and web culture, the upcoming show with Bravo, what’s trending, and the shifting format and focus. Plus, vertical video and “mashaversaries”. Telling fashion in a digital, social media manner, Snapchat, innovations that excite Yi, and the Met Gala. Why you don’t market to Generation Z and their desire to discover and to be the group tastemakers, consideration of various generations, and seeing where the viewers are. The impact of Mashable’s reach on new technology, staying innovative and current, Facebook Live, the hunger for live video and how necessary it is, and Mashable’s place on Snapchat Discover being a type of daily reality television show, and the digital future. And Grandpa Pavan. Continue Reading

083 – Recording Artist BØRNS – The BØRNS Supremacy (a.k.a. The Fashionable Astronaut)

Music and fashion… BØRNS (Rising indie recording artist and fashion darling Garret Borns) joins Rob Sanchez (Ralph and Remington [Episode 22]), Marc Raco (The Hope Is Project), and guest host Julia Macalaster (COO/Co-Founder of Preeline [Episode 16]). He reveals the genesis… Continue Reading

079 – Frank Spadafora of D’Marie Group – The All Kardashian Show

Navigating PR success… Frank Spadafora (CEO of D’Marie Group, a social media analytics company that determines values of social media portfolios for influencers [Episode 68]) joins Pavan Bahl (Open Source Fashion), Rob Sanchez (Ralph and Remington [Episode 22]), Marc Raco (The… Continue Reading