031 – Mitali Saxena of Fashom – “Social Currency”

Real people, real fashion…

Mitali Saxena (Founder of Fashom, a mobile app, the first social network promoting everyday, self-expressed and unedited fashion by real people) joins Pavan Bahl (OS Fashion) and Rob Sanchez (Manufacture New YorkRalph and Remington [Episode 22]) at the Open Source Fashion Freestyle Conversions Conference in Miami, Florida. Saxena discusses the impact of exploring fashion via someone fashionable liking their work instead of fashion bloggers, and seeing fashion on “real people” instead of polished models. She touches on the difference between Instagram (about everything, without ways to compile lists of what you have found) to Fashom (which focuses on fashion and allows “bucketing”).

Also a community organizer, Saxena reveals how a background in technology and engineering, people from many countries and time zones, bootstrapping, millions of hours of sleep deprivation, mastering countless software programs and learning to write English have led to her success to date. Plus, the state of the new but growing fashion tech ecosystem in South Florida, the “BeReal” and “NoFilter” movements, a smudge tool meets cheese pizza, time travel, Hurricane Sandy, what’s on Saxena’s radar, and why the principle of paying it forward by those finding success, to those with ambition and initiative, is necessary.


We’ve been challenged to drive 200 Twitter followers for our previous guest Alex Semenzato in the next two weeks. To make it a game, we’re asking all of you to follow Alex @alexsemenzato and our show @fashionbizshow with the hashtag #IFOLLOWEDALEX. Anyone tweeting the hashtag who is following bothaccounts will receive an invitation to our private reception for friends of the podcast. We look forward to seeing you there!

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