032 – Yosef Martin and Roberto Colon of BoxyCharm – “Smartest Box in the Room”

Efficiency and systems…

Yosef Martin (Founder/CEO) and Roberto Colon (COO) of Boxy Charm (an online beauty subscriptionYosef Martin and Rob Colon of BoxyCharm that surprises customers monthly with 4-5 full-size and luxury-size products from popular and upcoming beauty brands) sits with Pavan Bahl (OS Fashion) and Rob Sanchez (Manufacture New YorkRalph and Remington [Episode 22]) at the FashInvest Fashion Tech Investment Conference in Miami, Florida. Martin and Colon stress that the beauty box company’s goal of exceptional value for subscribers (the monthly value of the discovery concept product reportedly consistently exceeds $100), the execution play of the business model (smart systems, cost cutting, smart ways of doing business), and creating the right environment for the thirteen employees to flourish to inspire creativity and dedication, have resulted in a 4000% growth less than two years.

They discuss the approach of paying full manufacturing costs to brands to provide high value instead of sample sizes, the need to have attention to detail in every sector of the business, and the pivotal role technology plays in providing the right structure and environment for the company’s team. Martin stresses the importance of seeing every aspect of a business as important, to never compromise on anything (particularly human resources concerns), and a perspective on making efforts to stay several steps ahead of others while riding the wave created by them. Plus, a look at implementing technology to improve user experience, the investment ecosystem in Miami and the advantages of Miami vs. the West Coast, and tips for new entrepreneurs about how to look at failures.

SPECIAL CHALLENGE FROM THE HOSTS: 

We’ve been challenged to drive 200 Twitter followers for our previous guest Alex Semenzato in the next two weeks. To make it a game, we’re asking all of you to follow Alex @alexsemenzato and our show @fashionbizshow with the hashtag #IFOLLOWEDALEX. Anyone tweeting the hashtag who is following bothaccounts will receive an invitation to our private reception for friends of the podcast. We look forward to seeing you there!

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