054 – Aziz Hasan and Zooey Purdy of Refinery29 – The Game of Thrones of Fashion

A visual narrative of fashion …

Aziz Hasan (Vice President of Product Experience) and Zooey Purdy (Product Manager) of Refinery29, anPurdy and Hasan 1 online resource for fashion, beauty, lifestyle and health news and expert tips, join Pavan Bahl (OS Fashion), Rob Sanchez (Ralph and Remington [Episode 22]) and Marc Raco (The Hope Is Project and Monkey Radio) on location at the 2015 Global Fashion Tech Battle [Episode 48 and Episode 49].

Hasan and Purdy discuss the early days of Refinery29 from CMS and blog platform choices to styles., the development of an influencer network and formalization of bringing influencers onto the platform for representation. They touch on trying to target users with the right content to right user, and creating a filter bubble with a recipe of human psychology, random things, current events, what people are passionate about, and instinct. The value of an objective partner and the necessity of a human layer, what drives the story vs hwat the story drives, cultural trends and artfulness in journalism.

Purdy and Hasan 2Purdy and Hasan reveal the kind of innovations they are most excited about and talk the challenges of emerging concepts, creating more community, and how wearable technology needs to combine seamlessness and the cool factor. The reflect on mentoring the Global Fashion Tech Battle, how we learn better by teaching, the importance of focusing on getting simplest solution out first and learning from there. Looking for ideas which inspire outfit inspirations while dealing with the need to know what you’re searching for, and the biggest challenge of reducing waste of creative process and a more sustainable mindset. The path to storytelling and Refinery29, the connection with the visual narrative, web development and creative paths. Plus, guilty TV shows reveal a surprise TV appearance by someone in the room, and a surprising favorite app.

Hear the excerpt from the interview with exclusive commentary on Refinery29’s recently announced international expansion!

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