246 – Shane Mac – Chatbots, Messaging, and Automation

Messaging and voice automation in retail…

Shane MacShane Mac, Co-Founder and CEO of Assist (a leading enterprise chatbot platform using AI for messaging and voice automation) joins Pavan Bahl and Marc Raco at Shoptalk 2018 in Las Vegas.

Support for today’s episode comes from luxury footwear brand Tamara Mellon. Visit tamaramellon.com today to receive a $100 gift toward your first order using code “FIYB”!

In this episode:

  • The ability to fully order products and services just by speaking into your mobile device
  • Why the company Assist, Inc. needs to exist
  • So many players on the Internet, how it is all so complicated
  • The power of written word, and then the spoken word, talking to machines and there will be a log of that that will make it easier when we can use our words more often to take action online
  • Why Internet works – because there aren’t people
  • The goal is to do something that builds relationships with automation and do it well, at scale
  • What you understand – language; what you remember – context
  • Those who pick great use cases will become great at AIShane Mac
  • The errors are the intelligence in the space
  • How people will want entry automation – the relationship of the future might be in the bot, not the brand, and will become the gateway to discovery
  • Trying to make AI more and more human-like in sound and reactions, and will there be a point when we don’t want it to be too human?
  • Why we shouldn’t make AI be like a human, if we don’t understand that when we use language and how your treat people, words are powerful and can cause harm
  • Diversity mandates understanding how to treat everyone in the world, racism can happen, lack of understanding of people can cause automation can treat people badly
  • Designing errs that creates understanding and great language pieces
  • Using chatbots to write new rules on the flow
  • Deflecting past channels to a new paradigm
  • The power of adding a camera
  • Why we don’t need to redesign retail by certain methods
  • Mac’s new podcast “Machine Yearning”

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