248 – Nina Shariati of H & M – On Sustaining Fashion’s Future

Nina Shariati

Brand leadership of sustainability, transparency, and supply chain in fashion…

Nina ShariatiNina Shariati, Project Manager, Transparency and Higg Index, for H & M, joins Pavan Bahl, Marc Raco, and guest host Rohan Deuskar (Stylitics) on location at South by Southwest. MouthMedia Network studios are powered by Sennheiser.

In this episode:

  • Nina Shariati on how SXSW is covering so many areas, from politics to future tech, trends, food industry, science
  • H & M leading the new frontier by disclosing supply chain 5 years ago, and now sustaibaility and transparency are center of conversationNina Shariati
  • H & M has a big impact potential
  • A penalty for being open, and sharing, being scutinized
  • Not a brand challenge – it is an industry challenge
  • Setting up measuring methods
  • How to measure footprint on a brand or product level
  • Transparency  – not easy to be 100%
  • How blockchain will be affecting sustainability and supply chain
  • How H & M funds projects with other companies to explore possibilities of new ways of doing things
  • The power the customer has and what they can do to show the power to brandsNina Shariati
  • The type of impact you can do on the scale of H and M is larger than a small company
  • How the CEO is outspoken on the importance of sustainability, and embedding it into the business ethos
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