264 – John Winning of The Winning Group – From Catalogs to Ecommerce

The Winning Group

Building the online side of a company that has half of the ecommerce business in several categories in Australia…

The Winning GroupJohn Winning, CEO of The Winning Group (a fourth generation Australian family owned and run kitchen and laundry specialist focusing on excellent shopping experiences and running a very successful ecommerce business), joins Pavan Bahl on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce.

In this episode:

  • The backstory of a long experience in retailing, in appliances, creating great shopping experiences, the company receiving many accolades
  • 1,500 stores, 17,000 employees, being very young (34 years old) to be CEO of a company of that magnitudeThe Winning Group
  • How a dog attack resulted in a career change into the family business
  • Making the jump from catalogs to online retail nearly 15 years ago
  • Taking a role as CSR and starting with 100 SKUs
  • How it all started slow, and didn’t affect general operations of company at first
  • Building a brand name, and the mistake of putting the word “appliances” in the brand name
  • Now processing a million dollars per day
  • Building loyalty one customer at a time
  • Around 6,000 SKUs across many product categories are online, commanding 50% of the total online business in Australia for those categories
  • Progressing into fulfilling demand
  • More than 850,000 square feet of warehouse space
  • The value of growing until you break, then expanding
  • Caring for customers with extra service
  • How the company is getting close to automated order fulfillment and deployment
  • Allowing computer power to scale the operation massively, moving from an identity as an appliance retailer to just an online retailer, revenue from product to technology
  • Acquiring a culture app to create high performing teams in any environment
  • Being a great business on the move doing exciting things

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