Big picture global macro patterns and behaviors, with Sheryl Connelly…
Sheryl Connelly, Global Trends and Futuring Manager (a.k.a. Corporate Futurist) for Ford Motor Company, talks with MouthMedia Network President Pavan Bahl about the insights and implications of the 2018 Ford Trends Report. Recorded at the MouthMedia Network studios, powered by Sennheiser. Read the 2018 Ford Trends Report here.
Data for all, giving younger people purpose, and seeking solutions
Connelly reveals how the report previously was kept proprietary and inside Ford, but now it is cascading it widely, as it is functionally agnostic. The brief is that the more it was shared that Ford received more insights. She discusses how trust is a trend that can’t be overestimated. She reviews the personal note to the reader, and how disorientation, disparity, and inequities cannot be ignored anymore, that people want to explore them and look for solutions and how the world is committed to looking for solutions. Being thoughtful in how to engage young people to give them purpose, working in emerging markets, endeavoring to be sure Ford is meaning the same thing around the world, elevating to truly a global space. How the whole landscape of automotive industry is evolving, and Ford is playing a leadership role.
An activist awakening, mental and physical health, and the Ford Hub
Uncertainty and confusion globally, an activist awakening, discovering the degree of intolerance of opposing viewpoints, and the understanding of the impact of individual actions on change. When thinking about solutions, whether women can feel safe and have accessible options, a societal cultural shift, how mental well being goes along with physical health, creating a culture of curiosity that opens the door for innovation, the impact of sleep on health and weight loss, disconnecting from work in order to grow and explore, and mending the mind. Retail, and pop up retailers such as Story, offers evolution in use case and agile experiences. And the Ford Hub brand experience in the World Trade Center Oculus in New York City.
Managing data, autonomous vehicles, and the changing family
How the younger generation doesn’t care about giving personal information, and how brands can be distinguished by how they act as stewards of info. Autonomous driving features/autonomous vehicles, how we are already driving a semiautonomous vehicle, so the building blocks are already there. Bringing autonomous vehicles widely into reality will be partly dependent on legal, municipal, and other influencers, and how with this comes a greater level of responsibility for Ford. In 2021, when Ford brings its first autonomous vehicles to the streets, will they be ride hailing and package delivery vehicles? Ford is “all in” with major investment and commitment, and it is something definitely coming. What it looks like offers various possibilities, addressing concerns of jobs going away. In the past the biggest fear with automation was what we’d do with our leisure time, but that didn’t happen. A lot of data in the “singled out” section—a lot of data on what average family means, for first time in America’s history there are more single people than married. Yet people maintain that single people are treated differently, and the definition of the nuclear family has changed. What kind of vehicles does that now mean, understanding how shifts might change affects how and where production is determined.The future plays out in ways that are tough to imagine. The resilience of the human spirit, and awe inspiring, head scratching data.
The world’s leading brand of luxury travel, business and lifestyle accessories…
Charlie Cole, Global Chief eCommerce Officer at Samsonite, Chief Digital Officer at Tumi and active advisor, joins Pavan Bahl, Marc Raco, Charles Beckwith and Cathy Schepis (hosts of American Fashion Podcast) in the MouthMedia Network studios powered by Sennheiser.
Avoiding a drug for brands, Agile-1, and communication platforms
Cole discusses how it is so easy to mark down products in physical retail stores and see results, but it is a sizable task, how in ecommerce it is easy and a drug for brands, combining methodologies, using third party CRM, Agile-1, the advantage of using an earlier stage company that could be nimble and grow with Tumi, the value for a global point of view, utilizing different communication platforms, taking business away from promotional a business, employing an exclusive product strategy, the value of collaborations, and the when chat windows can provide ROI.
Avoiding the loss of tactical information, keeping in touch, and individual algorithms
The difference of thought leadership with how amazing brand is, or a blue-sky approach, or high level — tactical information gets lost at conferences. Cole prefers to offer actionable content, talk about failures, and is secret sauce tactics? It matters to get great things done, clarifying the roles of everybody involved. Samsonite brands achieved $4billion in revenue in full portfolio, but even with the greatest website you’re not going to break a 10% conversation so the job is not transactional. The goal is keeping in touch to provide product we need, when we need it. Every person has their own algorithm at Tumi. Need to cipher small variations in each person’s algorithm for CRM. Good data set, good CRM, and people will tell you what the most important thing to talk to them about. Sharing insights across the full portfolio, how make the most effective use of portfolio scale
Near term vs. long term, finding Wanderlust, and Seattle style
Technological possibilities with luggage, how tech is interfacing with travel, the “near term” material story, and “long term” with recycling and sustainability. Hartman vs. Tumi, and balancing depiction of brands by region. Off the grid questions cover the first international travel that made an impact on Cole, getting Wanderlust, building of character with international travel, the perfect song when you come home to feel home, stylish things to do in Seattle, Seward Park, and making an excuse to think about your journey.
Smart fabric made from macadamia nut shells in Hawaii…
Sarah Tenney, President of Blue Export Group in Hawaii (a company providing services and source materials for those aiming to expand their Smart Fabric products to overseas buyers from Honolulu Hawaii), joins hosts Marc Raco, Pavan Bahl and Rob Sanchez on location at the WEAR Conference in San Francisco. Powered by Sennheiser.
Reinvigorating emerging tech, carbon from macadamia nuts, and conductive and thermal qualities of the shells
Tenney discusses why she is at the WEAR Conference, how the US is behind in smart fabric development, the efforts to reinvigorate emerging tech, and wanting to manufacturer their own fabrics. She covers advancements in uniforms, how the company started prototyping fabrics looking into creating conductive fabrics to create a lighting system in medical scrubs, how she is inspired to see fabulous ideas from carbon made of macadamia shells, how the shells offer conductive and thermal qualities, and how there is a value from raw material through supply chain.
Walter filtration, Hawaiian isolation, and prototypes
Macadamia nut shells and producing carbon, how one way fabric is made is extrusion so one can embed things like macadamia nut shells into it. Also, coatings. And fasteners or thread that have conductive qualities can help with water filtration, even nano-level coatings. How this idea started, finding a real-deal advisor and the right partners, how the infrastructure is there in Hawaii, but the opportunity for working with people there is not. Plus, partnering with the university system and creating the first smart fabric innovations course. The goal of getting macadamia nuts and turning them into a yarn, then the rest comes from that. Issues in Hawaii of isolation, building something that can sustain, and a tough environment for equipment and machinery. How the resulting strategy is to get things into prototypes, dealing with waste and sustainability constraints on islands, developing products that fit within the island ecosystem, how conductive fabrics and threads are a big thing, and turning to WEAR Conference because it shows what’s top of mind.
Environmental considerations, Pono, and hamburger trauma
Considering the environmental impact of removing the macadamia nut shells, a chance for growers to get residual income from shells now, and how Hawaii has success taking care of the environment as a part of its culture. Off the Grid Questions cover special spots in Hawaii, a ridge above Hanauma Bay, hula, a trauma of the best, small, unfinished hamburger ever, the concept of Pono (doing something right), and loving getting East and West coasts together in a way that doesn’t happen often on the islands.