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How the future of ecommerce is in the rise of virtual reality, augmented reality, and 4D…
Jean-François Tremblay, ar/vr lead for Valtech and Decathlon joins Marc Raco, Rob Sanchez, and gest host Nataliya Makulova on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser.
In this episode:
- Varying opinions on AR/VR
- Witnessing the birth of a new platform of computing
- An area of interacting with environment naturally.
- How AR and VR can coexist, they both have a purpose and mission
- Capitalizing on core strengths
- Function before fiction
- Being in an experience, have an emotional experience when you buy, whether real or VR, creates an attachment
- Putting VR in the context of usage of goods, putting you in the moment of use, you decided the destination of the context
- Is 360 video just a stunt, with no real benefit except being able to visit somewhere in VR?
- Describing our incredible VR experience in a camping setting
- Movement in VR is extremely difficult to achieve technically
- Efficient teleportation and movement
- The need for floor space for proper VR experiences , but actually less floor space than actually displaying and deterioration of inventory
- AR/VR integration into ecommerce
- We need to see and feel volume, ecommerce is a flat world, can’t make a 100 % choice based on 2D info
- Clickable video can bring you into VR experience
- Tactile integration potential with VR, haptic feedback
- Adding smells, adding moisture, heat, wind, sounds (4D) to the next level
- Mimicking G-forces/movement, which can impact how much nausea people can feel
- Star Trek, losing the world around him as he played, Pong, when Castle of Wolfenstein created a lasting scare
- An inspiration to culminate work in an on-stage performance experience
- Keeping one’s eyes open
- How a revolution is coming
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