237 – Jean-François Tremblay of Decathlon – Birth of a Platform

How the future of ecommerce is in the rise of virtual reality, augmented reality, and 4D…

DecathlonJean-François Tremblay, ar/vr lead for Valtech and Decathlon joins Marc Raco, Rob Sanchez, and gest host Nataliya Makulova on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser.

In this episode:

  • Varying opinions on AR/VR
  • Witnessing the birth of a new platform of computing
  • An area of interacting with environment naturally.
  • How AR and VR can coexist, they both have a purpose and mission
  • Capitalizing on core strengthsDecathlon
  • Function before fiction
  • Being in an experience, have an emotional experience when you buy, whether real or VR, creates an attachment
  • Putting VR in the context of usage of goods, putting you in the moment of use, you decided the destination of the context
  • Is 360 video just a stunt, with no real benefit except being able to visit somewhere in VR?
  • Describing our incredible VR experience in a camping setting
  • Movement in VR is extremely difficult to achieve technically
  • Efficient teleportation and movement
  • The need for floor space for proper VR experiences , but actually less floor space than actually displaying and deterioration of inventory
  • AR/VR integration into ecommerce
  • We need to see and feel volume, ecommerce is a flat world, can’t make a 100 % choice based on 2D info
  • Clickable video can bring you into VR experienceDecathlon
  • Tactile integration potential with VR, haptic feedback
  • Adding smells, adding moisture, heat, wind, sounds (4D) to the next level
  • Mimicking G-forces/movement, which can impact how much nausea people can feel
  • Star Trek, losing the world around him as he played, Pong, when Castle of Wolfenstein created a lasting scare
  • An inspiration to culminate work in an on-stage performance experience
  • Keeping one’s eyes open
  • How a revolution is coming


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