Vibhu Norby of b8ta – Opening Pathways to Discovery and Purchase

b8ta store

Retail as a service—It’s a thoughtful and forward thinking model created by b8ta, building stores that let people experience products the way their makers intended, serving to open pathways to discovery and purchase, and changing landscape for the better…

Vibhu Norby, Founder/CEO of b8ta (a platform and  store designed for discovering, trying, & buying the latest tech products). joins Rob Sanchez on location in Palm Spring, CA at eTail West.

In this episode:

  • Seeing retail as an engagement and marketing engine, not as a supply chain mechanism
  • Retail as a service
  • A lot of ownership over experience in stores
  • The intersection of physical and digital sides
  • Quality of survey data
  • What products work for b8ta’s offering, largely electronic products of some type
  • Design differences to other platform such as Amazon Four Star
  • Products are not “verticalized”
  • Why the product is the hero
  • Overhead cameras important in b8ta’s stores
  • The “war for space”
  • Experience retail is the future
  • How multi-brand retailers should stay away from being logistics companies
  • Same-day is inevitable
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Nicole Bassett of The Renewal Workshop – From Line to Circle

The Renewal Workshop

Bridging gaps, connecting systems, and mobilizing leadership to make  existing linear manufacturing practices circular as a collaborative process that relies on progressive brand partners committed to sustainability…

The Renewal WorkshopNicole Bassett, Co-founder and CEO of The Renewal Workshop (the leading provider of circular solutions for apparel and textile brands, organized around the idea that businesses have multiple responsibilities for generating positive, lasting value), joins Nataliya Makulova on location at ReMode Conference in Los Angeles.

In this episode:

  • A circular economy business solution
  • Working with apparel and clothing and home goods,
  • How  a linear economy becomes waste
  • Solving the problem and getting rid of waste, trying to find the best use of a brand’s material
  • From linear to circular
  • Making money in a different way, putting value into the item you made for a longer time
  • Reselling existing products offers growth in revenue
  • An opportunity in the mindshift
  • Designing a product for one life
  • Paid by brands to take their waste
  • Great teams in house, including photography, and a very dynamic work environment, alway action
  • The process of sales and brand partners
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Beth Esponnette of unspun – The Circle of Custom Fit

unspun

Reinventing apparel with additive manufacturing, and scaling custom fit…

Beth Esponnette, Co-founder and Chief Visionary of unspun, Inc. (a venture-backed robotics and apparel company, building custom jeans for each consumer, on demand), joins Nataliya Makulova on location at ReMode Conference in Los Angeles.

In this episode:

  • A hardware and software company
  • Mass production, keep fighting to be able to produce custom and on demandunspun
  • 70% of purchases are impulse buys, and mass production can’t usually meet that need
  • Scaling custom fit
  • Why unseen is different than a tailor
  • No need for second fitting
  • Unspun will utilize a 3D model of you
  • Bulding a machine to weave the product
  • Why they are talking about it instead of keeping it in stealth mode – to inspire
  • Advantage of being in San Francisco
  • Visions of robotics, and the way of the future
  • 3D knitting possibilities
  • Wovens are difficult because the need to be creating a structure, so customs and one-offs must be 3D woven
  • Currently producing jeans, takes three weeks to be cut and sewn,  but soon should be only hours
  • Being driven by a love of circular product lifecycles and more variety with less inventory and mass of what is made
  • Challenges to solve, and the value of Remode
  • Direct to Consumer vs. Business-to-Business approaches, and why it is important to become an expert as a brand
  • The need for personal balance, and a company culture that support it (including Hacky Sack
  • Keeping in touch with the world to be reminded of what you’re fighting for
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277 – Dan Leahy of MakerSights – Bridging the Decision Gap

A decision engine for modern retail…

Dan Leahy, Co-founder/CEO at MakerSights (a product decision platform for retail, bridges the gap between what brands think consumers want and what consumers ultimately purchase),  joins Nataliya Makulova on location at ReMode Conference in Los Angeles.

In this episode:

  • Sustainability in presentation
  • Allowing the creative side of brands to interact with consumers
  • Making more of what consumers like and less what they already doing
  • Work with product development and go to market teams
  • Focus on apparel, footwear, accessories and home
  • A plug-in development process to de-risk decisions they make
  • Ability to test products instantly
  • Todays consumer wants to co-create with brands, actively interact with brands
  • The goal of being fun, fast and mobile driven
  • A quicker product development process
  • The role of big data
  • Building predictive analytics with data and feedback
  • The value of conferences
  • Client acquisition strategies, and the value of word of mouth and organic relationship building
  • Being creative
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