261 – Brendan Sweeney of Cotton On Group – Big Brand, Big Ideas

Brendan Sweeney

Australia’s largest global retailer Cotton On Group, known for fast-fashion, on embracing ecommerce, sustainability, and the power of connecting with the next generation…

Brendan Sweeney, General Manager of Ecommerce for Cotton On Group (an Australian retail chain, known for its fast-fashion clothing for men, women, teenagers and children) joins Pavan Bahl and guest host Salena Knight (retail strategist, and host of the “Bringing Business to Retail” podcast), on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce.

In this episode:

  • Cotton On Group’s seven retailer brands mainly in fast-fashion, plus apparel and gifting brand, 1400 stores around the world
  • Cotton On Groups’ explosive growth in last ten years
  • Prioritizing ecommerce
  • How Cotton On Group only built its first website 5 years ago
  • Over $2B annual revenue, close to 10% from ecommerce
  • Customers are largely millennals
  • A recently launched loyalty program across all seven brands
  • Keeping up with pace of whats happening
  • The value of already having presence and notability of the brands anyway
  • By being privately owned, able to move quickly
  • The customer doesn’t think about channels
  • How much Cotton On Group is thinking about the store of the future
  • Looking at fundamental basics as more important than tech innovation
  • Relying on physical store footfall
  • Integrating cross-brand promotion into existing customer database
  • Having all seven brands on one website, saw uptick in traffic
  • Multi-brand customers quite valuable
  • Subscrition boxes possible?
  • Personalization operations around the world
  • Mobile power to power charities
  • A focus on sustainability and the benefit of customer buy-in, keeping price right, effective sourcing and supply chain management
  • Connecting with incoming generation
It's only fair to share...Share on LinkedIn
Linkedin
Share on Reddit
Reddit
Tweet about this on Twitter
Twitter
Share on Facebook
Facebook
Email this to someone
email
Print this page
Print

260 – Kerry Fitzgibbons of Duggal – Visual Innovation

Duggal

Visual innovation and the impact of visual design for brands with the “biggest mom and pop shop there is”…

DuggalKerry Fitzgibbons,  Digital Media Producer for Duggal (an award winning global supplier of exceptional Printed Visuals, Custom Displays and Multimedia Solutions), joins Marc Raco, Pavan Bahl, and guest host Leslie Leifer (Vice President, Enterprise Strategy and Business for 1-800-FLOWERS, Inc.) on location at the Remodista Community Day. More on Remodista at www.remodista.com.

In this episode:

  • How Fitzgibbons thinks of design as it has changed over time
  • Design used to be innocent—pretty pictures and displays, magic how it showed up, now know how to make that magic, and sensitivity between brands aesthetically and working relationship and logisticsDuggal
  • Every day there is always a Duggal van in NYC, having a great reputation
  • Not just a print house
  • “The biggest mom and pop shop there is…”
  • Now into dynamic digital displays as well as extraordinary prints, own 5+ buildings and a massive event space, and an an office and production house in Portland, OR to fulfill needs of brands on West Coast
  • The walls of the office in NYC — a very loud production space next to the office, Duggal came up with fabric that dulls sound
  • Ceiling at Duggal office is fabric but looks like it is wood
  • Recording this podcast in a Duggal creation
  • Remodista Community Day
  • Amazing brand designs i.e. Shiseido
  • Is this multimedia art worthy of art gallery installations?
  • Bringing a little more of a twinkle to static images
  • by adding programmable LED lights
  • Case study examples
  • Is Duggal an artist using tech or tech company with artistry?
  • Visual storytelling, visual solutions
  • Learning to be stepping back and looking at something
It's only fair to share...Share on LinkedIn
Linkedin
Share on Reddit
Reddit
Tweet about this on Twitter
Twitter
Share on Facebook
Facebook
Email this to someone
email
Print this page
Print

259 – Shane Lenton of Cue Clothing – Fifty Years of Reinvention

Cue Clothing

Australia’s largest local manufacturer of women’s fashion…

Cue ClothingShane Lenton, Chief Information Officer for Cue Clothing (Australia’s largest local manufacturer of women’s fashion, with a strong DNA in technology) joins Pavan Bahl and guest host Jamie Cairns (Global Channel Sales Director for Fluent Commerce), on location in Sydney, Australia at Online Retailer City and NORA Network, for a conversation presented by Fluent Commerce.

In this episode:

  • Celebrating Cue Clothing’s 50th birthday –an amazing feat in retail
  • Largest local manufacturer of fashion
  • Family-owned, designer-led business
  • Rate of change and pace of retail is exciting, physical retail is not dead – it is reinventing itself
  • As many as 30 new styles each week across brandsCue Clothing
  • A new customer care team, working in real time, essentially selling
  • Heightening the customer journey and experience
  • Screens
  • Checkout/payments, Australia is ahead
  • VR – shopping through TV
  • Empowering getting what you want when you want it
  • Don’t have to be first, have to be great
It's only fair to share...Share on LinkedIn
Linkedin
Share on Reddit
Reddit
Tweet about this on Twitter
Twitter
Share on Facebook
Facebook
Email this to someone
email
Print this page
Print

258 – Michael Fox of Shoes of Prey – Core Competency: Customization

Design custom made shoes…

Michael Fox,  Co-Founder of Shoes of Prey (manufactured on-demand women’s shoes, in full sizing range) joins Pavan Bahl and guest host Salena Knight (retail strategist, and host of the “Bringing Business to Retail” podcast), on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce.

In this episode:

  • Giving the customer what they want, working with several trillion possibilities
  • A team of 200 people globally, headquarters in Los Angeles
  • Word of mouth is the biggest customer acquisition channel, and there are rabid fans
  • The issue with too much choice, too much newness/innovation, why Shoes of Prey is “toning it down”
  • Influencers designing pairs of shoes
  • Innovation is their thing
  • Core competency is on-demand customization—best in the world
  • Trend has been slower than expected in industry
  • Directing core competency to create value for customers,
  • “Cinderella costumers”, not in standard shoe width (2/3 of all women)
  • Why heels are so uncomfortable, brands cant hold inventory
  • Potentially higher value for customers with non-standard shoe sizes
  • Partnerships
  • Why manufacturing might move from Asia into local countries
  • Funding to pump money into new business opportunities
It's only fair to share...Share on LinkedIn
Linkedin
Share on Reddit
Reddit
Tweet about this on Twitter
Twitter
Share on Facebook
Facebook
Email this to someone
email
Print this page
Print