269 – Belinda Sharpin and Charlotta Forslof of Honey Birdette – Personal Touch in Retail

Honey Birdette

Honey Birdette is Australia’s first sensuality boutique, the fastest growing lingerie brand with over 50 boutiques globally along with a commercial online business…

Belinda Sharpin (General Manager) and Charlotta Forslof (Online Manager) for Honey Birdette (a women’s sensuality boutique focusing on lingerie and other items) joins Pavan Bahl and guests host Toni Fourie (Director of NORA Network) on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce.

In this episode:

  • Experiential Retail,  a personal touch
  • The “Honeys” giving that personal touch
  • Making it possible for people to shop and embrace sexuality without it feeling uncomfortable or dirty
  • What sells better n-store vs. online, and how the associates matter in-store
  • Trying to get a personal touch online
  • The importance of training the associates about sexuality and related topics
  • Also offering toys
  • The missing educational piece in content
  • Sizing issues online
  • Standing out from competition
  • Developing a global team with expertise to provide right experience
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268 – Will Margiloff of IgnitionOne – Belief, Strategy, and Will

Will

The journey of building a successful and relevant company through  strong strategic decisions, working with the right people, and staying grounded…

WillWill Margiloff, CEO/Founder of IgnitionOne Inc. (an award-winning Customer Intelligence Platform enabling marketers to understand, value and engage with their customers in real-time) , joins Pavan Bahl and Marc Raco on location at the IgnitionOne Summit in New York.

In this episode:

  • A vision of the company eight years ago vs. now
  • Surroundng yourself wth people smarter than you
  • Keepng executives in touch wth client needs
  • Why being a C-Level person makes you a seller
  • Strategy vs. making it happen, having a lot of people believe in what you’re dong
  • The nature of the word/name “Will”, the nature of a successful entrepreneur
  • Selling a banner ad in 1995
  • Working in the invisible fence fieldWill
  • Gettng managerial experience as Internet became commercialized
  • Ended up buying a business, then exiting, and then buying it back
  • Two strategic acquisitions in 2007/2008 during financial crisis
  • Growing lke a weed by investing in downturn while others were trying to build back up
  • The anticlimactic way Margiloff found out about the sale the first time
  • Reflecting on how many millionaires he created
  • —and staying grounded
  • A lot of people at IgnitionOne that came from that first journey
  • You have to have people around whom you trust
  • Opening minds on certain topics, creating a summit in its seventh year, leading in digital overall
  • Education internally
  • Finding peace whle traveling
  • Leveraging calls whle exercising on a treadmill
  • Managing time better
  • Why traveling matters, if you only know how you do things you don’t know how anyone else does
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267 – Becky Hsu of Capgemini – Driving Innovation with Legacy Systems

How companies can drive innovation while working with legacy systems, and the importance of creating a roadmap to improve ROI and drive longterm revenue…

Becky Hsu, Strategic Solutions Consultant for Capgemini, joins Marc Raco, Pavan Bahl, and guest host Janet Beasley (Strategic IT Consultant, David’s Bridal) on location at the Remodista Community Day. More on Remodista at www.remodista.com.

In this episode:

  • Integration into Legacy Systems + Cloud
  • As companies clamor to implement the latest technological innovations to boost their sales, what are threats that they should be considering?
  • How can companies work with legacy systems while creating a roadmap to drive revenue?
  • The biggest challenges that retailers face as they work towards creating a seamless omni-channel experience for consumers?
  • Removing point to point into the cloud, can help you do things in market faster
  • Legacy databases have a lot of data
  • Working with both large and small companies
  • Thinking business strategy over technology strategy
  • The consultant side of business to help position individuals with talent due to changes
  • Some of the things that need to be considered, some small changes in tech can be a large organizational change
  • Rolling out a new system without disrupting the business and culture, value of mapping the customer journey
  • Exciting technology  – Bird scooters
  • Why it is critical to understand one’s audience in order to deliver, and knowing what to say to them, must understand the customer to move forward
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266 – Chris Hansen of IgnitionOne – Personalization, Marketing, and Data

Chris Hansen

Chief product officer of a digital marketing company on personalization in marketing…

Chris HansenChris Hansen, Chief Product Officer for IgnitionOne (an award-winning Customer Intelligence Platform enabling marketers to understand, value and engage with their customers in real-time) , joins Pavan Bahl and Marc Raco on location at the IgnitionOne Summit in New York.

In this episode:

  • Personalization in marketing
  • Marketing is a one-sided conversation in most circumstances
  • Testimonial podcast and radio – personalization, as if the user of products
  • Understanding a marketing customer’s data
  • Chief Product Officer and knowing when something needs to be built
    Chris Hansen
  • How things end up in a roadmap
  • Combination of service and creative and tech enablement, to productize
  • Using first-party data vs. third-party data
  • GDPR
  • Moving to a marketing technology company – the way you approach the market can have a dramatic impact on the success of breaking through the politics of CMO decisions
  • Tracking can throw off whole picture (i.e. awareness, brand recognition)
  • Having focused on the true customer journey, moving down the funnel into conversion
  • Retention and loyalty are a thing to really pay attention to, take data and use it in a personalized fashion
  • 350 employees across 15 offices, keeping the story straight across the company
  • Making sure data and marketing understanding each other
  • Compromising as Head of Product – thinking something is a good idea vs. what market needs and wants
  • Loving the comfort of Tokyo, and a love of Brussels, and a world-view-changing moment
  • And greetings from the other (famous) Chris Hansen (Hanson)
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