253 – Trailblazers – Celebrating a New Vision of Beauty and Fashion

Celebrating a New Vision of Beauty and Fashion

EXPERT TRAILBLAZERS PANEL: Celebrating a New Vision of Beauty and Fashion

This Trailblazers panel is with Julie Vargas (Director, Digital Solutions and Brand Protection at Avery Dennison), Camila Chiriboga (LIO Innovation Lab, Creative Strategy & Inclusive Design at Global Brands Group),  Xian Horn (Founder at Give Beauty Wings),  and Grace Jun (Executive Director at Open Style Lab).

About the Trailblazers Conference June 14, 2018:

One Size Does Not Fit All: Inclusive Design & the Modern Consumer

Niche markets like adaptive, inclusive and plus-size design are growing fast in a world increasingly more invested in empowering the underrepresented.

Retail now has an opportunity to both increase profit margins while positively impacting the lives of millions of consumers with unmet needs. We look forward to further exploring these multibillion-dollar retail opportunities at this conference.

Alvanon Trailblazers is an annual gathering of top entrepreneurs, creators and businesses discussing the big topics shaping and impacting the future of our industry.

About Coresight Research and Alvanon

CORESIGHT RESEARCH is a research and advisory firm that works at the intersection of global retail, technology and fashion. The firm has offices in the US, UK, China and India and specializes in crossborder retail strategies.

ALVANON is an innovations company reinventing the way fashion works. We believe in empowering the apparel industry to change; in a desire to keep learning and improving; and that collaborative innovation is key to success in today’s rapidly changing world.

 

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252 – Sid Jatia of Under Armour – Zooming Out, Thinking Forward

Sid Jatia

Technology’s role in growing business by servicing the consumer, from the perspective of a major apparel brand…

Sid JatiaSid Jatia, Vice President of Global Ecommerce for sports apparel brand Under Armour, joins Pavan Bahl, Marc Raco, and guest host Rohan Deuskar (Stylitics) at South by Southwest.

In this episode:

  • Being associated with the innovation agenda is good, but events like SXSW force companies to stop, look back, zoom out, and ask what’s so excting about their brand, a moment of pause, look at status quo, look at what the future needs to be
  • Under Armour’s new subscription service aligning on the purpose of the brand to make you better
  • Armour Box
  • Connected sensors
  • IoT, as a platform, is the future
  • Progress in washability for wearable techSid Jatia
  • Commerce is the act of creating desire
  • Using tech in stores to drive
  • How does Under Armous play in helping people achieve their goals
  • Top of funnel marketing important to help in  conversion
  • Opportunities with connected fitness apps
  • The brand will win if you service the consumer
  • How the fitness trend in China is on fire
  • Importance of social portals in Asia
  • A need to protect privacy, using “Line” in Japan, consolidation platform
  • Machine learning, AI, impact for digital channels
  • Creating immersive experiences, how this helps with goals, top of funnel marketing
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251 – Balaji Ravindran of Markable – See, Search, Buy

Markable

Making all visual content shoppable with the power of computer vision and deep learning AI…

MarkableBalaji Ravindran, COO of Markable (state-of-the-art computer vision, deep learning AI technology to provide a better shopping experience, improve SEO and maximize the ROI of visual content), a winner of the pitch competition for the 2018 Alvanon Trailblazers Conference  in Partnership with Coresight Research, joins Pavan Bahl and Marc Raco in the MouthMedia Network studios powered by Sennheiser.

In this episode:

  • Why Markable matters
  • How Markable has a team that is a set of people from different backgrounds, all with a similar mission of solving problems for fashion
  • Origjnally started like a Shazam for fashion
  • The solution they are bringing to the table – solving the hardest problem of using compter vision and machine learning
  • The ability to identify what clothng is in images within a few seconds, then searching for them within a marketplace, catalogue, or brandMarkable
  • Multibrand retailer
  • Can see items similar just by clicking an icon
  • Taking a screen grab online, upload it, and find similar things in the catalog
  • Automating fashion houses that normally employ people to sit and manually tag images with many attributes – changing to AI in a fe seconds, can focus on trend analysis and forecasting
  • Everyone has a powerful camera and GPS on mobile phone — can take image of clothing you like, then search for similar items from multiple places, — the right products, at a cheaper price
  • Next: being the marketplace where people go to search
  • Available as a Chrome extension
  • Data is trained, model identifies and picks only the right content
  • Subtle differences in color, etc – looks at hue (not color) and identifies exact RGB value
  • Cutting through the noise
  • Conditioning people for use
  • The potential of integration into smart TV
  • No shopping done through ads on TV, but this is changing that
  • Consumer marketplace will adopt by 2020
  • Markable must take leadership in innovation
  • And a gift of a glimpse into the next 50 years
  • And Minority Report makes an appearance—again
  • More senses will permeate technology, closer into the virtual reality world
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250 – Josh Wexler of RevCascade and Souler – More Time, More Money, Less Risk

Josh Wexler

Helping retailers operate and scale their online marketplaces, automating all aspects of their dropship programs…

Josh WexlerJosh Wexler, Co-Founder & CEO RevCascade & Souler (technology that enables any retailer, influencer, or publisher to transform their business by launching, operating and scaling their own dropship programs), a winner of the pitch competition for the 2018 Alvanon Trailblazers Conference  in Partnership with Coresight Research, joins Pavan Bahl and Marc Raco in the MouthMedia Network studios powered by Sennheiser.

In this episode:

  • Wexler on how we’re still at early stages of how the Internet is impacting every industry
  • Things are changing constantly
  • RevCascade represents the fastest growing part of every client’s business
  • Companies re restricted by shelf space, budget to buy prooducts, stockroom size, and storeage
  • Drop-ship allows brands to dramatically expand number of products
  • So many logistics are no longer an issue with RevCascade’s technologyJosh Wexler
  • Often, products are in a sweet spot that a retailer might not want in stores, too niche, don’t want to take shelf or warehouse space, great for customers, great for bottom line
  • Souler, leveraging drop ship technology – unlocking value in a market, influencers very prevalent in how ecommerce happens
  • Souler as a layer on top of RevCascade, influencers can build own stores with brandsthey represent and connect them with followers
  • Unlimited potential
  • Microinfluencers are possible
  • Souler’s go to market strategy, currently in pre-beta for possible Fall 2018 launch, focused leaning toward luxury with premium brands
  • Enabling ability for brands and influencers to stay in control of who they are working with, including adjacent brands
  • How it is free to join the Souler platform, as another form of marketing for brands and platforms, a kind of ROI channel and a marketing channel
  • Wexler’s previous company seeing ad spend shift from offline to online
  • Followers vs. engagement, audience vs. community
  • Where else can you accomplish a $50M run rate in a short time than online?
  • Making sure consumers get a great experience
  • Amazing distribution platform
  • When the idea of Souler came as a “ah-ha” moment for an experiment
  • Every retailer can leverage drop shipping the way Souler has been built
  • Partnering in live podcast community events with MouthMedia and influencers such as Def Jam and Bobbi Brown, Souler Salons to engage community
  • Brands and influencers coming together
  • Want environment where people are doing instant commerce, in the moment, on the spot
  • Positive energy that RevCascade is a part of, Souler is a catalyst for that
  • What makes an impression on Josh – what resonates is people who don’t take themselves too seriously, humble, sense of humor, have a POV, and reflect those sensibilities
  • Wexler played lot of sports, part of teams, playing a role as an athlete, not the main player, leading from the bench, and how the sum is greater than its parts
  • Being very influenced by someone that shaped him, high school basketball coach
  • The importance of being knocked down a peg
  • Intuition meets ability
  • Wexler proudly seeing his kids’ aspirations, having big shoes to fill while wanting them to create their own paths
  • The importance of having the confidence to follow one’s own heart
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