233 – Steny Solitude of Perfect Memory – Augmented Digital Assets

Solitude

Semantic middleware platform allowing to structure, store, protect, manage and navigate along mass of audio-visual contents mixing media, hierarchized descriptions of contents and associated knowledge…

SolitudeSteny Solitude, CEO of Perfect Memory, joins Marc Raco, Rob Sanchez, and guest host Nataliya Makulova on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser.

  • Solitude shares why Perfect Memory is important
  • Have a channel available to listen to markets to capture and transform message coming from customers, partners etc. to convert into business
  • A digital access management system
  • Where the idea of Perfect Memory came from, how Solitude observed today every company becoming a kind of media, brands are becoming media brands, capture process and using those assets better, reinventing digital asset management into rich media content
  • How managing assets and what makes them accessible that’s unique, today any product needs to be connected to user experience. Now with augmented product info needs a way to collect any information that transforms everything into a rich user experienceSolitude
  • Connect content from user along with the product content
  • How Perfect Memory provides upstream service, collecting data and info that will reach the front end, the job is to collect, interpret and make any data available for the user experience
  • Value to user, how info for user is such as how to use the product, processing content at back end
  • Data can generate additional information, with an AI engine that can transform a “low signal” into something that can be exploited by digital markets
  • Improving cross selling of the product, dealing with digital marketing, and a way to take back control for brands
  • Recapturing of content or on-the-fly and in the moment, any content produced by influencers is catalogued and then connected to content and product
  • The need for a platform that is always connected, as a network effect.
  • AI aspects: two branches, machine and deep learning, how to interpret, and semantic (which is an aspect often forgotten)
  • Interpreting and then describing in the vocabulary of the business, addressing all the facets of the data, from sound to image processing, and accessing the mood
  • An example of ingesting a content form in sports, both a sports path and finance path, needing to narrow what the brand want to access and what want user to pay attention to, which helps to avoid mistakes
  • Off the Grid Questions cover moment where human beings re-externalizing their minds, drawing something as a child that showed how different innovation can be the next step, relying on intuition as the most important attribute of a scientist, and being happily content wherever you are
  • And, a new era of the sharing of knowledge, and the coming of The Network of Knowledge
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232 – Sourcing Journal Summit – Trade and Taxes

Trade + Taxes: What’s Next for the the US and Global Trade, at the 2017 Sourcing Journal Summit…

Panelists:

Gail Strickler – President of Global Trade, Brookfield Associates

Steve Lamar, Executive Vice President, AAFA

Kimberlie Freund, Senior International Trade Analyst, USITC

 

About Sourcing Summit 2017: Pain Points + Pivots – October 17, 2017

It’s no longer news that sourcing is facing uncertain times or that retail is evolving faster than most companies can adapt. So now it’s time to talk about which points along the supply chain are causing the most pain and how to pivot and move forward.

Today’s consumers are all but easy to please, Amazon is testing drones that can deliver product in as little as 13 minutes and though most things trade have been verbally upended, nothing concrete has yet been settled or confirmed.

With all this considered, sourcing companies can’t afford to keep doing what they’ve always done.

The Sourcing Journal Summit is the most exclusive gathering of supply chain executives leading the sector’s latest initiatives. Top thought leaders will share key insights, talk about how they’re transitioning in this altered landscape and discuss the kinds of pivots and plans that will keep bankruptcy at bay—all through keynotes and interactive panel discussions designed to bring today’s sourcing issues to life.

More news and information at SourcingJournal.com

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231 – Sarah Stewart of Outernets – Window to Data and Experiences in Retail

Outernets

Bridging the gap between online and offline marketing with interactive data driven experiences with Outernets…

OuternetsSarah Stewart, former Sales Associate for Outernets (transforming windows into interactive digital displays), joins Pavan Bahl and Marc Raco on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is powered by Sennheiser.

In this episode:

  • Content that’s more meaningful, instead of static displays, which can interact with displays and get data to push it and optimize content laterOuternets
  • Making displays interactive and fun, such as looking at a display and facial recognition allows objects put on one’s head or face
  • Passersby make gestures and the screen can move with them when walking by
  • Nano technology that is display agnostic, but uses window-applied film and a projector
  • Recording different metrics, but not recording anyone on video or film, engaging for just a second, then engagement and dwell time, and movement, divided by age and gender
  • Helping landlords monetize vacant properties
  • Connecting with ad agencies, an ad platform and brokering ads, throughout retail,
  • QR Codes to drive traffic and engagement, and are QR codes back?Outernets
  • Allowing consumers to buy straight from the window
  • Ads changing based on who it is reading, targeted ads
  • How the consumer can control what’s on screen and interact with it control the window display
  • Dealing with less obvious genders, why they won’t be offended.
  • With mobile integration, the phone is remote control with augmented reality
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230 – Sourcing Journal Summit – Data Analytics, Tech Innovations, and Sourcing

Data Analytics + Tech Innovations Shaping the Next Generation of Sourcing, at the 2017 Sourcing Journal Summit…

Panelists:

Carlos Moncayo – CEO, Inspector

Marleen Vogelaar – Founder/CEO, Ziel

Pano Anthos – Founder/Managing Director, XRC Labs

Jade Huang – CEO, StyleSage

Joel Hoff – Director of Consumer Insights, FullBeauty Brands

Peter Santora – Chief Commercial Officer, SoftWear Automation

 

About Sourcing Summit 2017: Pain Points + Pivots – October 17, 2017

It’s no longer news that sourcing is facing uncertain times or that retail is evolving faster than most companies can adapt. So now it’s time to talk about which points along the supply chain are causing the most pain and how to pivot and move forward.

Today’s consumers are all but easy to please, Amazon is testing drones that can deliver product in as little as 13 minutes and though most things trade have been verbally upended, nothing concrete has yet been settled or confirmed.

With all this considered, sourcing companies can’t afford to keep doing what they’ve always done.

The Sourcing Journal Summit is the most exclusive gathering of supply chain executives leading the sector’s latest initiatives. Top thought leaders will share key insights, talk about how they’re transitioning in this altered landscape and discuss the kinds of pivots and plans that will keep bankruptcy at bay—all through keynotes and interactive panel discussions designed to bring today’s sourcing issues to life.

More news and information at SourcingJournal.com

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