234 – Julien Galtier of The Bubbles Company – Gamifying Proximity Marketing

The Bubbles Company

The first connected objects hosted in points of sale, helping retailers and brands to convert new customers in-store with an innovative “Drive to Purchase ” mechanism…

The Bubbles CompanyJulien Galtier, Partner and General Manager North-America for The Bubbles Company (a proximity marketing solution platform) joins Rob Sanchez, Marc Raco and guest host Nataliya Makulova on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser.

In this episode:

  • The origin of the The Bubbles Company name, being from digital a space, used to run a digital agency in France and Canada, and the team decided to explore innovation and tech proximity (location based) marketing — with tech in beacons, NFC, geo-fencing, and wanting to bring it further to help retailers bring digital into physical stores and venues, and improve consumer experience — one component was smart charging station beacon/NFC ready and was bubble-shaped
  • Operating systems evolving so fast, it is hard for retailer to keep up with it and make sure stores have right technologyThe Bubbles Company
  • A turn-key solution and way to address tech problems very simply, and once brands are capable of identifying anyone entering store, and interact with that person, what type of interaction will be triggered into their phone or digital screen—-an ad or coupon?
  • Gamification technology, such as discounts, winning a discount – how it helps not damage brand image, and the consumer is more excited about brand promotion
  • The psychology of discounting
  • Dealing with legalities of lottery like gamification, given various legal environments depending on geography/country
  • How the technical platform not impacted, just the way it was it is executed, to accommodate various legal requirements
  • People gaming the system, the company can’t prevent weird people from acting weird, but company can make life difficult, and it is handed in terms of service.
  • The Bubbles Company’s expertise is proximity marketing, making sure the given code or game only works at a given store at a given location
  • Core value: The Bubbles can close the loop because the consumer is playing on smart phone, so can place a tiny remarketing tag on phone—build three audiences: (1) people who engaged with game, but haven’t gone to end of process, so remarket to them (2) the people who made a purchase but lost, and (3) those who made a purchase and won
  • Keeping a conversation going with different kinds of messages depending on experiences
  • No app because that’s one of key insights in early years, hardware in store is complicated
  • It is more a promotion that has been gamified, instead of a game that has a promotion
  • Travel, kids, and early interest in computers, technology and games
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233 – Steny Solitude of Perfect Memory – Augmented Digital Assets

Solitude

Semantic middleware platform allowing to structure, store, protect, manage and navigate along mass of audio-visual contents mixing media, hierarchized descriptions of contents and associated knowledge…

SolitudeSteny Solitude, CEO of Perfect Memory, joins Marc Raco, Rob Sanchez, and guest host Nataliya Makulova on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser.

  • Solitude shares why Perfect Memory is important
  • Have a channel available to listen to markets to capture and transform message coming from customers, partners etc. to convert into business
  • A digital access management system
  • Where the idea of Perfect Memory came from, how Solitude observed today every company becoming a kind of media, brands are becoming media brands, capture process and using those assets better, reinventing digital asset management into rich media content
  • How managing assets and what makes them accessible that’s unique, today any product needs to be connected to user experience. Now with augmented product info needs a way to collect any information that transforms everything into a rich user experienceSolitude
  • Connect content from user along with the product content
  • How Perfect Memory provides upstream service, collecting data and info that will reach the front end, the job is to collect, interpret and make any data available for the user experience
  • Value to user, how info for user is such as how to use the product, processing content at back end
  • Data can generate additional information, with an AI engine that can transform a “low signal” into something that can be exploited by digital markets
  • Improving cross selling of the product, dealing with digital marketing, and a way to take back control for brands
  • Recapturing of content or on-the-fly and in the moment, any content produced by influencers is catalogued and then connected to content and product
  • The need for a platform that is always connected, as a network effect.
  • AI aspects: two branches, machine and deep learning, how to interpret, and semantic (which is an aspect often forgotten)
  • Interpreting and then describing in the vocabulary of the business, addressing all the facets of the data, from sound to image processing, and accessing the mood
  • An example of ingesting a content form in sports, both a sports path and finance path, needing to narrow what the brand want to access and what want user to pay attention to, which helps to avoid mistakes
  • Off the Grid Questions cover moment where human beings re-externalizing their minds, drawing something as a child that showed how different innovation can be the next step, relying on intuition as the most important attribute of a scientist, and being happily content wherever you are
  • And, a new era of the sharing of knowledge, and the coming of The Network of Knowledge
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232 – Sourcing Journal Summit – Trade and Taxes

Trade + Taxes: What’s Next for the the US and Global Trade, at the 2017 Sourcing Journal Summit…

Panelists:

Gail Strickler – President of Global Trade, Brookfield Associates

Steve Lamar, Executive Vice President, AAFA

Kimberlie Freund, Senior International Trade Analyst, USITC

 

About Sourcing Summit 2017: Pain Points + Pivots – October 17, 2017

It’s no longer news that sourcing is facing uncertain times or that retail is evolving faster than most companies can adapt. So now it’s time to talk about which points along the supply chain are causing the most pain and how to pivot and move forward.

Today’s consumers are all but easy to please, Amazon is testing drones that can deliver product in as little as 13 minutes and though most things trade have been verbally upended, nothing concrete has yet been settled or confirmed.

With all this considered, sourcing companies can’t afford to keep doing what they’ve always done.

The Sourcing Journal Summit is the most exclusive gathering of supply chain executives leading the sector’s latest initiatives. Top thought leaders will share key insights, talk about how they’re transitioning in this altered landscape and discuss the kinds of pivots and plans that will keep bankruptcy at bay—all through keynotes and interactive panel discussions designed to bring today’s sourcing issues to life.

More news and information at SourcingJournal.com

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231 – Sarah Stewart of Outernets – Window to Data and Experiences in Retail

Outernets

Bridging the gap between online and offline marketing with interactive data driven experiences with Outernets…

OuternetsSarah Stewart, former Sales Associate for Outernets (transforming windows into interactive digital displays), joins Pavan Bahl and Marc Raco on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is powered by Sennheiser.

In this episode:

  • Content that’s more meaningful, instead of static displays, which can interact with displays and get data to push it and optimize content laterOuternets
  • Making displays interactive and fun, such as looking at a display and facial recognition allows objects put on one’s head or face
  • Passersby make gestures and the screen can move with them when walking by
  • Nano technology that is display agnostic, but uses window-applied film and a projector
  • Recording different metrics, but not recording anyone on video or film, engaging for just a second, then engagement and dwell time, and movement, divided by age and gender
  • Helping landlords monetize vacant properties
  • Connecting with ad agencies, an ad platform and brokering ads, throughout retail,
  • QR Codes to drive traffic and engagement, and are QR codes back?Outernets
  • Allowing consumers to buy straight from the window
  • Ads changing based on who it is reading, targeted ads
  • How the consumer can control what’s on screen and interact with it control the window display
  • Dealing with less obvious genders, why they won’t be offended.
  • With mobile integration, the phone is remote control with augmented reality
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