243 – Mark Baartse of Showpo – Science, Art, and Fast Fashion

ShowPo

ShowPoHow content drives Australian online fast-fashion clothing store Showpo…

Mark Baartse, CMO of Showpo (a Sydney-based, Australian online fashion retailer primarily aimed at young women) joins Pavan Bahl, Marc Raco, and guest host Rohan Deuskar (Stylitics) on location at Shoptalk 2018 in Las Vegas. MouthMedia Network studios are powered by Sennheiser.

In this episode:

  • Being a data geek in marketing the latest and greatest fast fashion for young women, great customer experience, quick turnaround
  • Why Showpo is all over the news with the company executing well, CEO Jane Lu has a strong personality, brands are personalShowPo
  • The reach of Showpo– over 3M combined followers over all channels with high engagement, not bad for a small Australian company
  • How Showpo is almost content company more than fashion company, it comes down to data and analysis behind it that drives it
  • On the founder Jane Lu, from a Chinese immigrant family to becoming an accountant, hating it, quitting her job without telling her parents, and starting Showpo in a garage with credit card
  • A unite April Fools prank creating ShowBro (people didn’t get it was a prank — keep asking about how that fictitious brand is doing)
  • How Showpo is integrating info from other sources outside of normal patterns, such as older people influencing decisions
  • Core customers influenced by peers, celebrities, social media, Showpo does a lot of influencer work
  • Events are big, starting to be looking at what type of events drive conversion
  • How Showpo is thinking about integrating more closely with that person’s social calendar to predict, marketing
  • The amount of data is overwhelming, creating content around what to wear to specific events,
  • Utilizing AI for suggesting outfits
  • Creating content native for each platform and utilizing user-generated content
  • Visual search
  • Showpo launching a native app
  • Showpo is selling globally, but how much love you give those markets may be different than your own home country (i.e. Australia)
  • The formal nature of Americans, working at the Tower of London
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242 – Joey Spanjers of Elliot – Unify and Connect

Spanjers

Connecting existing systems to enable faster global distribution in retail…

SpanjersJoey Spanjers, Co-founder and Head of Growth of Elliot (containers built for the future of commerce, enabling merchants to orchestrate catalog and order data across their entire tech stack without needing IT) joins Pavan Bahl and Marc Raco at Shoptalk in Las Vegas. MouthMedia Network studios are powered by Sennheiser.

In this episode:

  • Connecting the digital and the physical while involving the entire global scope of a business
  • Unifying all storefront while plugging into the entire sales force
  • How there is a lot of noise in this space regarding digital plus physical
  • What’s different about Elliot, the team’s background deep domain expertise
  • Tool is built to give better control over brand and not relying on the heavy handed process of other services
  • Plugging into all applications, three primary data points: order/inventory/customers — plus figuring out different APIs brands are using, and feeding into those
  • How Elliot can show an entire business or narrow to specific channels to monitor performance
  • Where inventory positions are
  • Why the company is gaining so much attention, considering it just started in July 2017
  • How the company started as side project and put 10 years of knowledge into it
  • The origin of the company name, Alexa’s boyfriend — or — urban dictionary?
  • Digitally native brands have a different set of problems
  • Aspiring to being the “Flavor Flav of Global Commerce”
  • Learning lessons from what people are looking for at Shoptalk
  • At Shoptalk, 15 meetings before coming, and the flow at booth is great
  • Big client in Crocs, a great opportunity to work with someone who really knows the space
  • How a large client can help you understand how to bring more large clients
  • KPIs for a big brand, figuring out KPIS, with the biggest being simply that the platform works
  • Identifying brands who can find value
  • Fly fishing, Survivor, and The Apprentice
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241 – James Zackler of Anheuser-Busch InBev – Online for Beer

James Zackler

How partnerships are critical to ecommerce success for an iconic brand…

James ZacklerJames Zackler, eCommerce Partnerships at Anheuser-Busch InBev, joins Pavan Bahl, Marc Raco, and Ilan Tito on location at Shoptalk 2018 in Las Vegas. MouthMedia Network studios are powered by Sennheiser.

In this episode:

  • Ecommerce and “epartnerships” and Annheuser Busch
  • How the fact that  alcohol cannot be delivered through certain models, it is a big growth area, and Anheuser-Busch is investing heavily
  • Keeping a pulse on emerging technologies, partnering with non-traditional partners, selling more beer online, and strengthening thought leadership within beer and alcohol and selling online
  • A three tier system – something that came from prohibition days, cannot sell directly to the end consume. Must sell though wholesaler to retailer to consumer
  • Purchases on ecommerce side – typed of partners, minibars, and agreegators of inventory online such as corner stores
  • Big companies moving into the delivery space
  • Working through distributors
  • Anheuser-Busch as cost conscious and focused on growth, helping partners grow as a focus
  • Brand loyalty has been changing, the importance of who has the relationship and the way partnerships reach them when not interacting with the customer directly, and how partners are ambassadors
  • Using technology to keep consumers loyal to Anheuser-Busch brand
  • Looking for new ways to foster loyalty through techJames Zackler
  • A focus on customer experience
  • Gathering data from partnerships who track customer preferences and activity
  • Still trying to figure out food and beer alignment in delivery or brand building
  • Unlikely partners such as video games
  • ZX Ventures, a global incubator, operator, and venture capital team backed by Anheuser-Busch InBev.
  • Smart speakers and TVs etc. as a distribution resource
  • The coolest and most unique mystery travel experience involving cookies
  • A snake dinner in Vietnam
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240 – Christine Hunsicker of Gwynnie Bee and CaaStle – Clothing Subscribers, Like Magic

Christine Hunsicker

Clothing as a service with an apparel rental platform for other retailers…

Christine HunsickerChristine Hunsicker, CEO/Founder of Gwynnie Bee (retail industry online clothing subscription service that allows women to access an unlimited wardrobe) joins Marc Raco and guest hosts Rohan Deuskar (CEO of Stylitics) and Ilan Tito on location at Shoptalk 2018 in Las Vegas. MouthMedia Network studios are powered by Sennheiser.

In this episode:

  • Hunsicker discusses making her big announcement at Shoptalk
  • Being a multi-brand aggregator
  • Six years running on top of technology stack CaaStle – a name coming from an acronym for clothing as a service
  • Now being “open for business” and ready to take on any retailer in the space
  • How CaaStle is providing reverse logistics, returns process, wet/dry cleaning, inspections, re-stocking, all technology, consumer facing websites, zero additional load on IT departmentsChristine Hunsicker
  • The ability to bring people into market with “incredible speed”
  • Integrating rental into retail – being unsure of what can it look like today, trying to figure out together
  • Considering and avoiding backlash from historical customer base by working with a wider range of sizes
  • All about the majority of women, flipping the script, making the change in a way that respects the majority
  • Now the offering includes more designers on journey
  • For retailers, to say let them rent our clothes and not buy
  • Moving high spenders into rental, or trading retail dollar for rental dollar.
  • How data shows that adding rentals is increasing spend by 60%
  • Opening apparel to people who wouldn’t ordinarily wear themChristine Hunsicker
  • Keeping the belief going internally and to customer base that the company is on same mission after moving the compass
  • Keeping tangible offerings
  • Creating physical environment experiences that make people feel good
  • Why the new direction is not about world domination,
  • Scuba diving as a personal form of yoga and serenity
  • Jigsaw puzzles and ‘80s music
  • And — looking for Lionel Richie
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