267 – Becky Hsu of Capgemini – Driving Innovation with Legacy Systems

How companies can drive innovation while working with legacy systems, and the importance of creating a roadmap to improve ROI and drive longterm revenue…

Becky Hsu, Strategic Solutions Consultant for Capgemini, joins Marc Raco, Pavan Bahl, and guest host Janet Beasley (Strategic IT Consultant, David’s Bridal) on location at the Remodista Community Day. More on Remodista at www.remodista.com.

In this episode:

  • Integration into Legacy Systems + Cloud
  • As companies clamor to implement the latest technological innovations to boost their sales, what are threats that they should be considering?
  • How can companies work with legacy systems while creating a roadmap to drive revenue?
  • The biggest challenges that retailers face as they work towards creating a seamless omni-channel experience for consumers?
  • Removing point to point into the cloud, can help you do things in market faster
  • Legacy databases have a lot of data
  • Working with both large and small companies
  • Thinking business strategy over technology strategy
  • The consultant side of business to help position individuals with talent due to changes
  • Some of the things that need to be considered, some small changes in tech can be a large organizational change
  • Rolling out a new system without disrupting the business and culture, value of mapping the customer journey
  • Exciting technology  – Bird scooters
  • Why it is critical to understand one’s audience in order to deliver, and knowing what to say to them, must understand the customer to move forward
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266 – Chris Hansen of IgnitionOne – Personalization, Marketing, and Data

Chris Hansen

Chief product officer of a digital marketing company on personalization in marketing…

Chris HansenChris Hansen, Chief Product Officer for IgnitionOne (an award-winning Customer Intelligence Platform enabling marketers to understand, value and engage with their customers in real-time) , joins Pavan Bahl and Marc Raco on location at the IgnitionOne Summit in New York.

In this episode:

  • Personalization in marketing
  • Marketing is a one-sided conversation in most circumstances
  • Testimonial podcast and radio – personalization, as if the user of products
  • Understanding a marketing customer’s data
  • Chief Product Officer and knowing when something needs to be built
    Chris Hansen
  • How things end up in a roadmap
  • Combination of service and creative and tech enablement, to productize
  • Using first-party data vs. third-party data
  • GDPR
  • Moving to a marketing technology company – the way you approach the market can have a dramatic impact on the success of breaking through the politics of CMO decisions
  • Tracking can throw off whole picture (i.e. awareness, brand recognition)
  • Having focused on the true customer journey, moving down the funnel into conversion
  • Retention and loyalty are a thing to really pay attention to, take data and use it in a personalized fashion
  • 350 employees across 15 offices, keeping the story straight across the company
  • Making sure data and marketing understanding each other
  • Compromising as Head of Product – thinking something is a good idea vs. what market needs and wants
  • Loving the comfort of Tokyo, and a love of Brussels, and a world-view-changing moment
  • And greetings from the other (famous) Chris Hansen (Hanson)
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265 – Dr. Wendy LeBorgne – The Voice, The Brand

Dr. Wendy

Does your voice reflect your communication image? Does your voice reflect your brand?

Dr. Wendy Dr.  Wendy LeBorgne, Ph.D., ccc-slp (voice pathologist, singing voice specialist, and director of the Blaine Block Institute for Voice Analysis and Rehabilitation (Dayton, OH), and The Professional Voice Center of Greater Cincinnati)  joins Marc Raco, Pavan Bahl, and guest host Monika Tockstein (Senior Manager, PMO & Quality Assurance at New York and Co.) on location at the Remodista Community Day. More on Remodista at www.remodista.com.

In this episode:

  • How communication is the art of relaying an idea to another individual with purposeful intent and the receiver of that information accurately understanding and integrating the intended information
  • Effective communication is a feedback loop, not a one-way street of verbal idea dumping
  • As humans, we are the only species uniquely equipped to communicate with verbal language
  • Beyond the words we choose, we can use the power of voice as the primary mode to influence and connect with others through five key elements that fashion our individual Voice Brand™
  • Voice Brand™ and how voice reflects communication image
  • Biometric imopressions of a voice, and what decsions we make about someone based on their voice
  • Running voice through HR algorithms to determine hirability based on voice
  • Call-in centers that pair you with CSR best style matching you based on voice
  • Your authentic self vs. your voice
  • Thinking about voice brand, and a brand of a company
  • Using voice to encourage others to follow, and leaders to listen to someone to consider inputDr. Wendy
  • What are communicative and voice needs
  • Challenges in taking to team when you don’t come across as well
  • Cultural bias, gender bias, age bias
  • Being a vocal athlete
  • A case study with the guest host
  • Being a “Voice Geek”
  • The value of asking what you like about your own voice, and not like
  • Neuromotor planning, patterned that in tension or stress vocal muscles tense, being able to unprogram through patterning and training
  • Hillary Clinton, connecting voice and message –what she could have done differently, and being seen as not authentic over time
  • Avergae pitch of women’s voices have dropped after 1960
  • Another Dr. Wendy book on Voice Branding Beyond Words
  • It is not just the words you say, it is how you say them
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264 – John Winning of The Winning Group – From Catalogs to Ecommerce

The Winning Group

Building the online side of a company that has half of the ecommerce business in several categories in Australia…

The Winning GroupJohn Winning, CEO of The Winning Group (a fourth generation Australian family owned and run kitchen and laundry specialist focusing on excellent shopping experiences and running a very successful ecommerce business), joins Pavan Bahl on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce.

In this episode:

  • The backstory of a long experience in retailing, in appliances, creating great shopping experiences, the company receiving many accolades
  • 1,500 stores, 17,000 employees, being very young (34 years old) to be CEO of a company of that magnitudeThe Winning Group
  • How a dog attack resulted in a career change into the family business
  • Making the jump from catalogs to online retail nearly 15 years ago
  • Taking a role as CSR and starting with 100 SKUs
  • How it all started slow, and didn’t affect general operations of company at first
  • Building a brand name, and the mistake of putting the word “appliances” in the brand name
  • Now processing a million dollars per day
  • Building loyalty one customer at a time
  • Around 6,000 SKUs across many product categories are online, commanding 50% of the total online business in Australia for those categories
  • Progressing into fulfilling demand
  • More than 850,000 square feet of warehouse space
  • The value of growing until you break, then expanding
  • Caring for customers with extra service
  • How the company is getting close to automated order fulfillment and deployment
  • Allowing computer power to scale the operation massively, moving from an identity as an appliance retailer to just an online retailer, revenue from product to technology
  • Acquiring a culture app to create high performing teams in any environment
  • Being a great business on the move doing exciting things
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