276 – Greg Petro of First Insight – Ahead of Tomorrow

Greg Petro

Optimizing new product creation with predictive analytics…

Greg PetroGreg Petro, CEO/Founder of First Insight (a comprehensive solution for optimizing new product creation processes, tools, & outcomes through predictive analytics) joins Nataliya Makulova on location at Remode Conference in Los Angeles.

In this episode:

  • The ability to structure data from the consumer, and help them through a rich group of modeling which products will rise to the top and decide how to cull down assortment instead of bringing it all to market, instead of leveraging statistical history
  • The value of physically produced items
  • Goals to help re-use waste
  • Trying to get companies to stop making huge numbers of samples
  • Digitization of product supply chain
  • 3 decision-points people make of industry, and taking a snapshot of those stages
  • A time to take that and run on a platform
  • Exploring cultures through food and shopping
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275 – Bence Ivancsics of SneakerTracker – The Sneakerhead Lifestyle Connected

Bence

A social media platform for the sneakers, the users, and all the important players of the sneakerhead scene…

BenceBence Ivancsics, CEO of SneakerTracker, joins “The Game Plan with Dale Moss” host Dale Moss and guest host and fashion technology expert Pavan Bahl in the MouthMedia Network studios powered by Sennheiser.

In this episode:

  • Sports fashion and sneaker heads
  • Sneakers are so unique and brands are putting marketing efforts into it
  • The sneaker craze started around 1985?
  • The value of seeing actual product in use, carry with you the impact
  • Idolizing lifestyle connected
  • Becoming a symbol of excellence
  • Giving feel in real time, showing off sneakers and showing to community what you’re wearing and connecting with living habits
  • A new network, and social influencers
  • The community aspect of SneakerTracker
  • Making people feel like they are a part of something bigger
  • How sneakers are leading sports teams to revise dress codes
  • A major shift in the NFL in the marketing space in motion
  • People are enthusiastic to share info on what they are wearing
  • Sales: numbers are one thing, seeing them on the field is another
  • Learning who, what, where, why they are wearing the sneakersBence
  • Brands will know more to release shoes strategically
  • Live analytics on what people are wearing in an event venue, what brands most popular, etc
  • Data collection, and “wcommerce”
  • One can picture oneself in that shoe
  • Being able to have a community and implementing it—the tech isn’t the hard part
  • Knowing what people are commenting, and driving to sales
  • The development of experiences/events around product drops/releases
  • Why it matters that Bence’s co-founder is a marketing expert
  • Origins of SneakerTracker, coming from Budapest
  • Hyper-engagement and relationship between customer and brand, but a delicate balance — brands can’t misstep or abuse their audiences
  • Protecting your public image on social media
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274 – Ryan Teng of CLO Virtual Fashion – A Fitting Future

Ryan Teng

In fashion, the ability to realistically size apparel, and truly understand how sizing connects with actual body shapes and sizes in the world, has been a long-standing challenge—and you don’t actually know the average size until you can measure it. But how?

Ryan TengWith 3D Virtual Design Software, not only can this challenge be met –and the designer can immediately visualize the shape, fit and appearance of a garment with many types of material and texture — but the data that can come back to the designer who can see the shape of their customer and design for them. This will change everything. Ryan Teng, VP of Business Development for CLO Virtual Fashion (3D Virtual Design Software), joins Nataliya Makulova on location at Remode Conference in Los Angeles.

In this episode:

  • A Leading 3D visual technologies company
  • 3D Fashion Design Software
  • Ten years in the space, gaming as well as fashion
  • When someone enjoys using software, that helps them creates exponential possibilities
  • More schools teaching the software, which gives designers and developers a leg up
  • Why Teng is like a doctor
  • Internal sales meetings, marketing, and more by using the data
  • 3D garment stitching software that is pattern based
  • Web based visual asset manager
  • Online fitting API, creating an avatar for you, body data comes back to designer, seeing shape of your customer and designing for them
  • Why “plus size” is a misnomer, but you don’t know what the average size is until you measure for it
  • Understanding more body shapes
  • Technology looking into the future
  • Rendering in CLO with a lot of textures, from velvet to fur
  • Value of a feedback loop
  • Making clothing for digital influencers and avatars
  • How AI is a part of the company
  • Fit as a gatekeeper of a brand’s identity 
  • Why tech designers are the unsung heroes of an apparel company
  • Music as a form of freedom and expression, and documenting your own life
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273 – Audrey-Laure Bergenthal of Euveka – Shape-Shifting Fashion

Euveka

Adjustable, connected, robotic mannequin that transforms how fitting and sizing can be done…

Audrey-Laure Bergenthal, President/CEO and  of Euveka  joins Nataliya Makulova on location at Remode Conference in Los Angeles.

In this episode:

  • A shape shifting mannequin, a lot of years of R and DEuveka
  • Just started commercialization, fantastic adventure dedicated life to it
  • Set size scale and the mannequin shifts to that size, seamless, beautiful
  • Fundraising, and then being approached by major brands
  • The goal to be massive, not just a startup
  • Origin of idea by listening to her mother
  • Discovering how little was robotized in fashion and other sectors
  • How traditional mannequins don’t look like the people you know
  • Many directions and measurements the Euveka mannequin can shift
  • Audrey-Laure went to fashion school and studied pattern making, then worked for five years
  • Being in love with craftsmanship
  • Breasts on the woman’s torso of the mannequin is soft like a human, but the rest of the torso is robotized
  • Expand in both width and height
  • Data protection considerations for brands
  • How Euveka positioned the company in the medical sector as well, so careful legal and privacy considerations
  • The many recognitions being received for Euveka
  • Being a female led robotics technology company
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