065 – Julie Wainwright of The RealReal – Startup for the First Billion

Nov 17, 2015

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Luxury Consignment…

Julie Wainwright (CEO/Founder of The RealReal, a leader in authenticated luxury consignment) joins Pavan Bahl (Open Source Fashion) and Rob Sanchez (Ralph and Remington [Episode 22]) on location at the 2015 Decoded Fashion New York Summit. Wainwright discusses how more than half inspect of the 450 employees on two coasts perform inspection and authentication, getting over initial roadblocks and assumptions, educating clients and the venture community, keeping the beauty and integrity of brands as consigners, the consumer shift in valuation, scaling, and surprising home visits. How to make an old idea new with execution, publishing sales prices with visions of resale in mind, becoming a pure brand partner, paying out more than $100 million to consigners, and how the company works.

Wainwright talks the fun of the business, days of giving, important values, finding great people, a startup for the first billion, serendipity, handling stress, the difference of being younger vs. older in a startup, having a clear vision, being high energy, and why she is the right person to run the company. Off the Grid Questions reveal how being raised in the midst of artists executives and entrepreneurs, biochemistry, college choices, creating in a lab, old school blues music, and the mix of quality, quantity and beauty have formed her career.