096 – David Tull of JackThreads – Fashion with a Tech IQ

Men’s private label fashion eCommerce with JackThreads …

David Tull, Customer Engagement Manager for JackThreads, a men’s fashion ecommerce brand with a private label that David Tull of Jack Threads on FIYB 2offers partner brands matching their mission, joins Pavan Bahl, Rob Sanchez and Marc Raco on the floor of the Innovation Center of the 2016 ECommerce Show USA in Atlanta, GA. This interview is sponsored by Alert Tech, a powerful tool for retailers to understand the performance of their retail stores and make better business decisions.

Brand Collaboration Translates to Marketplace Differentiation

Tull discusses what men need in fashion now, private label brands, and how content in the company’s DNA. The time his wife said he’s not cool enough to work there, a new line of sneakers, the collaborative personality of Jack Threads, private labels like Publish street wear brand, working with Honda and Reebok, and how any guys is not wearing one exclusive brand. The company’s objective to provide customers with something utterly unique, to differentiate in marketplace, and to collaborate with great brands who see you as a partner. The importance of asking “do you love it?” and what gets you onto the next thing.

Why Simply Chatting with Customers Can Increase ROI

David Tull of Jack Threads on FIYB 3What was learned when the company was on the wrong path, and the gradual process of growth from continuing to listen to customers. How Jack Threads is a fashion company with the IQ of a tech company, and why it matters to be listening to customers because they are telling you what they need. Tull reviews the tools and strategies the company uses to manage communications with customers. How the increase of mobile traffic has affected Jack Threads, the importance of having a good time with the customer base, and the way cultivating positive relationships with customers translates to positive ROI and better processes.

That’s Right — Post Apocalyptic Folk Rock

A round of Off the Grid Questions covers March Madness, post apocalyptic folk rock and crop top tees.


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