105 – Rodney Williams of LISNR – Listen to this Data

Jun 21, 2016

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Transmitting data via audio…

Rodney Williams, Founder and CEO of LISNR (a high frequency, inaudible technology; a communication protocol that sends data over audio) joins Pavan Bahl, Rob Sanchez, and guest host Brian Laney (VP of Sales) of Alert Tech (a powerful tool for retailers to understand the performance of their retail stores and make better business decisions), on location at the 2016 SHOPTALK retail and ecommerce event in Las Vegas.

Frequencies, data commoditization, and possibilities

Williams goes in depth on LISNR, about the frequencies used and how the platform works and affects animals, fundraising, and how large-scale technology companies inadvertently help new companies like LISNR with talent. Laney offers an idea on rewarding shoppers for remaining in stores, how LISNR is in business of commoditizing data, why embedded data in audio offers good utility use cases but can be hard to execute in real time, and how LISNR navigates a 70%+ opt-in rate.

Hacking, privacy, and efficiency

A discussion on implications of hacking, the business environment that can utilize this platform, why LISNR is only now starting to promote to the industry, why placing data in music is preferable, fighting reverb and privacy issues in Europe vs. US, decoding digital messages, how much LISNR is aware of the specifics of data sent, the need to record, why not Bluetooth or WiFi, and how this process impacts CPU usage.