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Enterprise mobile applications that build customer and community relationships while creating value…
Adam Vogel, CEO of Memeni (Memeni builds enterprise mobile applications which create deeper more meaningful relationships with audience/customers, collect data, deliver value and content that’s appropriate) joins Pavan Bahl, Rob Sanchez and guest host Brian Laney [VP of Sales for Alert Tech [Episode 097]) on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is powered by Sennheiser.
In this episode:
- How value has to be given such as a financial incentive, exclusive content or networking
- Some brands are paying for customer engagement
- Use case of a shopping mall with 10k people/day walking in, then they walk out – now they use an app for incentive in the mall, and retailers and the mall understand who the user is, and stores post content relevant to those users
- How Memeni appeals most to multi-product and multi-brand
- Memeni learned how important it is to keep community managers active and not stagnant
- How Memeni recently invested more in the management tool to provide more value, including a bot that allows keeping content fresh with a reminder, and responses to posts and comments
- How Memeni built the entire platform from ground up
- A lot of enterprises have a dream vision app in mind, and Memeni is 95% of that, so they work with them for APIs or custom dev work to integrate
- The key metrics Memeni looks at
- Other relevant community use cases such as co-working spaces, apartment complexes, closed communities, internal employee communities
- Why stamina is needed in startup businesses, the importance of small successes and the how the right conversations help
- When Fogel was involved in creating a co-working space for musicians and his team used that to secure a loan to start the business
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