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Reinventing apparel with additive manufacturing, and scaling custom fit…
Beth Esponnette, Co-founder and Chief Visionary of unspun, Inc. (a venture-backed robotics and apparel company, building custom jeans for each consumer, on demand), joins Nataliya Makulova on location at ReMode Conference in Los Angeles.
In this episode:
- A hardware and software company
- Mass production, keep fighting to be able to produce custom and on demand
- 70% of purchases are impulse buys, and mass production can’t usually meet that need
- Scaling custom fit
- Why unseen is different than a tailor
- No need for second fitting
- Unspun will utilize a 3D model of you
- Bulding a machine to weave the product
- Why they are talking about it instead of keeping it in stealth mode – to inspire
- Advantage of being in San Francisco
- Visions of robotics, and the way of the future
- 3D knitting possibilities
- Wovens are difficult because the need to be creating a structure, so customs and one-offs must be 3D woven
- Currently producing jeans, takes three weeks to be cut and sewn, but soon should be only hours
- Being driven by a love of circular product lifecycles and more variety with less inventory and mass of what is made
- Challenges to solve, and the value of Remode
- Direct to Consumer vs. Business-to-Business approaches, and why it is important to become an expert as a brand
- The need for personal balance, and a company culture that support it (including Hacky Sack
- Keeping in touch with the world to be reminded of what you’re fighting for
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