251 – Balaji Ravindran of Markable – See, Search, Buy

Markable

Making all visual content shoppable with the power of computer vision and deep learning AI…

MarkableBalaji Ravindran, COO of Markable (state-of-the-art computer vision, deep learning AI technology to provide a better shopping experience, improve SEO and maximize the ROI of visual content), a winner of the pitch competition for the 2018 Alvanon Trailblazers Conference  in Partnership with Coresight Research, joins Pavan Bahl and Marc Raco in the MouthMedia Network studios powered by Sennheiser.

In this episode:

  • Why Markable matters
  • How Markable has a team that is a set of people from different backgrounds, all with a similar mission of solving problems for fashion
  • Origjnally started like a Shazam for fashion
  • The solution they are bringing to the table – solving the hardest problem of using compter vision and machine learning
  • The ability to identify what clothng is in images within a few seconds, then searching for them within a marketplace, catalogue, or brandMarkable
  • Multibrand retailer
  • Can see items similar just by clicking an icon
  • Taking a screen grab online, upload it, and find similar things in the catalog
  • Automating fashion houses that normally employ people to sit and manually tag images with many attributes – changing to AI in a fe seconds, can focus on trend analysis and forecasting
  • Everyone has a powerful camera and GPS on mobile phone — can take image of clothing you like, then search for similar items from multiple places, — the right products, at a cheaper price
  • Next: being the marketplace where people go to search
  • Available as a Chrome extension
  • Data is trained, model identifies and picks only the right content
  • Subtle differences in color, etc – looks at hue (not color) and identifies exact RGB value
  • Cutting through the noise
  • Conditioning people for use
  • The potential of integration into smart TV
  • No shopping done through ads on TV, but this is changing that
  • Consumer marketplace will adopt by 2020
  • Markable must take leadership in innovation
  • And a gift of a glimpse into the next 50 years
  • And Minority Report makes an appearance—again
  • More senses will permeate technology, closer into the virtual reality world
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