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The journey of building a successful and relevant company through strong strategic decisions, working with the right people, and staying grounded…
Will Margiloff, CEO/Founder of IgnitionOne Inc. (an award-winning Customer Intelligence Platform enabling marketers to understand, value and engage with their customers in real-time) , joins Pavan Bahl and Marc Raco on location at the IgnitionOne Summit in New York.
In this episode:
- A vision of the company eight years ago vs. now
- Surroundng yourself wth people smarter than you
- Keepng executives in touch wth client needs
- Why being a C-Level person makes you a seller
- Strategy vs. making it happen, having a lot of people believe in what you’re dong
- The nature of the word/name “Will”, the nature of a successful entrepreneur
- Selling a banner ad in 1995
- Working in the invisible fence field
- Gettng managerial experience as Internet became commercialized
- Ended up buying a business, then exiting, and then buying it back
- Two strategic acquisitions in 2007/2008 during financial crisis
- Growing lke a weed by investing in downturn while others were trying to build back up
- The anticlimactic way Margiloff found out about the sale the first time
- Reflecting on how many millionaires he created
- —and staying grounded
- A lot of people at IgnitionOne that came from that first journey
- You have to have people around whom you trust
- Opening minds on certain topics, creating a summit in its seventh year, leading in digital overall
- Education internally
- Finding peace whle traveling
- Leveraging calls whle exercising on a treadmill
- Managing time better
- Why traveling matters, if you only know how you do things you don’t know how anyone else does
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