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Designing best-in-class experiences for brands, driven by strong creative and rooted in the technology, data, and organizational strategy, to create unified brand experiences that foster meaningful relationships with consumers…
Sean McInerney, Group Vice President of Technology for Huge (a global collective of designers, technologists and strategists), joins Marc Raco and Nataliya Makulova on location at The Lead Summit in Brooklyn, NY.
In this episode:
- Leading the tech arm of Huge – Helping companies figure out ways to get technology into their retail store experience
- Helping companies understand what do they need to do, how can they pivot, and here are pieces and parts you need to pull ths off, and do so at scale, which lead to self sustaining program
- Businesses tough to transform
- Full service partner to brands
- Testing ground café for retail tech
- Staying on the pulse
- Sustainability and social impact issues, being able to trace things with visibility, like a ledger of record
- How much is “too much” as an experience
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