276 – Greg Petro of First Insight – Ahead of Tomorrow

Optimizing new product creation with predictive analytics…

Greg PetroGreg Petro, CEO/Founder of First Insight (a comprehensive solution for optimizing new product creation processes, tools, & outcomes through predictive analytics) joins Nataliya Makulova on location at Remode Conference in Los Angeles.

In this episode:

  • The ability to structure data from the consumer, and help them through a rich group of modeling which products will rise to the top and decide how to cull down assortment instead of bringing it all to market, instead of leveraging statistical history
  • The value of physically produced items
  • Goals to help re-use waste
  • Trying to get companies to stop making huge numbers of samples
  • Digitization of product supply chain
  • 3 decision-points people make of industry, and taking a snapshot of those stages
  • A time to take that and run on a platform
  • Exploring cultures through food and shopping

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