037 – Amanda Curtis and Gemma Sole of Nineteenth Amendment – “Awesome Moment, Retail History”

Jun 18, 2015

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Making designers accessible…

Amanda Curtis (CEO, Co-Founder) and Gemma Sole (COO, Co-Founder) of Nineteenth Amendment, a fashion startup selling exclusive fashion apparel from independent designers, share breaking news with Pavan Bahl (OS Fashion), Rob Sanchez (Manufacture New York / Ralph and Remington [Episode 21]) and guest co-host Liza Kindred (Third Wave Fashion) while on location at the NY Fashion Tech Lab’s Demo Day. Curtis and Sole reveal their just-announced collaboration with Macy’s to offer shoppers the chance to discover designers curated by Nineteenth Amendment.

The co-founders and NY Fashion Tech Lab (NYFTL) alumni share how they are able to give designers the “win-win”, smarter, more ethical risk-free opportunity to be seen and sell their work using quick-turnaround seamless proprietary systems and software, and why established retailers see tremendous benefit in collaborating with independent designers in this way. Also, why it benefits the industry as a whole, leverages talent and giving designers access to one of the largest retailers in the world without chargebacks or handling complex business relationships directly with brands, and how the twelve weeks of NYFTL established a trust relationship, giving a path to a major retailer.

Giving new products a chance to be seen in a world of data focus, while Nineteenth Amendment tests market validation, foresees trends and arms designers with data for their marketing efforts and business growth using detailed data analysis. What’s ahead with stores within stores, made-to-order, making pre-ordering more accessible. Plus, what a moment like this for artists turned business entrepreneurs means, and why the origins of the company’s name relate to Boston and changes in existing structures.